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Exhibit C <br /> ADVERTISING STANDARDS <br /> This advertising program for public transit vehicles is created and administered by Indian River <br /> County, Florida. The advertising program is intended to be a nonpublic forum and is not <br /> intended to be used for public discourse . The purpose of the program is to raise revenue for <br /> public transportation in Indian River County. Commercial advertising is permitted on designated <br /> areas of transit vehicles in accordance with the commercial advertising standards, rules, and <br /> policies . <br /> The display of material pursuant to this advertising program does not necessarily state or reflect <br /> the opinion, viewpoint, or position of Indian River County, its Board of County Commissioners, <br /> or its employees, and shall not be construed as an implicit or explicit endorsement of any <br /> opinion, viewpoint, position, service, product, or good . <br /> 1 . All advertising must be reviewed and approved by COUNTY prior to placement in the transit <br /> system, and any advertising placed without prior County approval is subject to immediate <br /> removal . <br /> 2 . The following kinds of advertisements are prohibited: <br /> a . Advertising associated with cigars, cigarettes, pipe tobacco, chewing tobacco, and <br /> other tobacco products . <br /> b . Advertising associated with alcoholic beverages, including but not limited to beer, <br /> wine, and distilled spirits . <br /> c .° Advertising associated with products or services related to human reproduction or <br /> sexuality, including but not limited to contraceptive products or services, other <br /> products or services related to sexual hygiene and counseling with regard to <br /> pregnancy, abortion, or other sexual matters . <br /> d. Advertising associated with products, services, or entertainment directed to sexual <br /> stimulation. <br /> 3 . The following categories of advertisements are prohibited : <br /> a. Demeaning or disparaging. Advertisement containing material that demeans or <br /> idual or group of individuals on the basis of race, color, religion, <br /> disparages an indiv <br /> national origin, ancestry, gender, age, disability, ethnicity, or sexual orientation. <br /> b . Profanity. Advertisement containing profane language. <br /> c . Firearms. Advertisement containing an image or depiction of firearms . <br /> d. Violence . Advertisement containing an image or description of graphic violence or <br /> the depiction of weapons or other implements or devices associated with an act or <br /> acts of violence or harm to a person or animal <br /> e . Unlawful goods or services. Advertisement or any material contained in it, which <br /> promotes or encourages, or appears to promote or encourage, unlawful or illegal <br /> goods or services . <br /> F :\Community Development\Users\MPO\Transit\Advertising\Transit Advertising Contract Final.doc 16 <br />