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Ady Voltedge Task TM Items to Include Inion R „ouJr Community Deve'opr Positioning Analysis May 13, 2014 Product Due Date 1 Identify Current Marketing & Branding Efforts (How IRC is presented to others) Research websites and media outlets to identify current marketing and branding efforts by Indian River County Chamber of Commerce, City of Sebastian Chamber of Commerce, and each municipality (Logos, publications, advertisement with target audiences, etc.). Research websites and media outlets for regional economic development marketing and branding efforts (Le., Florida's Research Coast) and the same for adjacent counties (Brevard and St. Lucie Counties). Research websites and media outlets for marketing and branding efforts for businesses and organizations within Indian River County. Identify common and unifying marketing and branding themes within Indian River County. Recommend a unified branding and marketing theme. Report Summarizing Common branding/positionin g themes. An18-month Marketing Plan. Indian River County will be competing against more than just the surrounding area (and competitive markets will be different depending on the target industry) and therefore needs to have a broader scope than simply regional marketing opportunities. Within the marketing plan, consultant will identify the key audiences that should be targeted as well as research and recommend the most appropriate way to reach each audience. This will require working directly with your organization to understand what your budget is or should be as well as having a good understanding of your capacity to undertake some of the recommended marketing strategies and/or tactics. The marketing plan will also outline estimated costs and recommend an appropriate timeline for completion. Date TBD $10,000 Branding Review and Recommendations. Branding follows the positioning so if a new "brand' or message needs to be introduced, now is the time to do it. Consultant is assuming that consultant would develop a new or revised logo, brand standards (fonts, color palette, visual imagery style, and business card/letter head layout). In concert with the positioning, this would constitute IRC's brand $15,000 Ady Voltedge Optional Items As desired, consultant can conduct website audits and analyses. Consultant has conducted over 100 such audits of E D. websites and teach classes on the topic Price assumes initial analyses of three ED websites with a teleconference and brief written summary. $2,500 *Potential Completion Dates to Change as Conditions Dictate.