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(15) COMMERCIAL/INDUSTRIAL/INSTITUTIONAL COMPLEX. A land area of three (3) or <br />more acres under unity of title which is designed to accommodates 1) an <br />office park; 2) a retail shopping center; 3) a discount or wholesale mart; <br />4) an industrial center, 5) a hospital or 6) a park <br />(16) CONSTRUCTION SIGN. A temporary sign erected on the premises on which con- <br />struction is taking place, during the period of such construction, identi- <br />fying the project, completion date and those engaged in construction on any <br />building site. This includes the builder, contractor, developer, <br />architect, engineer, financing entity, or other persons or artisans <br />involved in said construction. <br />(17) COUNTY. Unless the context clearly discloses the contrary intent, County <br />shall mean the Indian River County, Florida. <br />(18) DECK LINE. See Roof Line. <br />(19) DEVELOPMENT SIGN. A temporary sign advertisingthe sale or rental of <br />structures under construction upon land which is under development. <br />(20) DIRECTIONAL SIGN. Any sign permanently or temporarily installed on public <br />property by or with approval of the County or any authorized governmental <br />agency. Such directional signs shall be designated to guide or direct <br />pedestrians or vehicles to any public building, civic organization signs, <br />houses of worship, hospitals, or transportation facilities. <br />(21) DIRECTORY SIGN. A sign which lists only the names of individuals or <br />businesses within a building, or contiguous buildings on one premises. <br />(22) DOUBLE-FACED SIGN. A sign with two faces. -of equal dimensions, parallel to <br />each other, and back to back. A double faced sign shall be considered one <br />(1) sign for the purpose of this ordinance. <br />(23) FACADE SIGN. See Wall Sign. <br />(24) FLAG. A piece of fabric with a color or pattern that represents some <br />country, state, county, city, party, organization, or business entity. <br />(25) FLASHING SIGN. Any sign with a light or lights which flash, blink, change <br />in intensity or otherwise create the illusion of flashing or movement. <br />(26) FREE STANDING SIGN. A sign which is supported by one or more columns, <br />uprights, or braces (ground or pole sign) anchored into the ground indepen- <br />dent of support froany building, including ncluding ground signs and pole signs. <br />(27) FRONTAGE STREET FACADE. A building facade which fronts on a street. If <br />same shall be over thirty (30) feet high, only the first thirty (30) feet <br />of commercial facade shall be considered the frontage street facade. <br />(28) GROUND SIGN. See Free Standing Sign. <br />(29) HEIGHT, SIGN. The vertical distance to the highest point of a sign. Free <br />standing signs shall be measured from the average natural grade or the <br />minimum flood elevation, whichever is higher. <br />(30) IDENTIFICATION SIGN. 'A sign which contains no advertising and the message <br />of which is limited to conveying street numbers, the name, address and <br />numbers of the premises, or the name of the owner or occupant of the <br />premises. <br />(31) ILLUMINATED SIGN. A sign which gives forth artificial light or reflects <br />such light frau an artificial source. <br />(32) INSTALL. To erect, replace, hang, paint, display, apply, or otherwise put <br />in place in any manner whatsoever. <br />(33) INSTRUCTIONAL SIGN. A sign conveying instructions with respect to the <br />premises on which it is maintained, such as, but not limited to, "Exit", <br />"Entrance", "Parking", "No Trespassing", "No Solicitation", or similar <br />instruction. <br />(34) MOCRIAL SIGN. A sign or table indicating a dedication or the name of the <br />building and is cut into a masonry surface or constructed of metal as part <br />of the building. <br />