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B <br />INDIAN RIVER COUNTY <br />TOURIST DEVELOPMENT COUNCIL <br />ADVERTISING BUDGET - 2 YEAR <br />TOTAL $ <br />A- Participation in National <br />and International exhibits <br />and expositions <br />CANADIAN NAT'L EXPOSITION - <br />TORONTO; Aug/Sept 179 $6,000 <br />INTERNATIONAL EXPOSITION - <br />EUROPE, Feb/Mar 179 4,000 <br />UNITED STATES TRAVEL <br />SERVICE ANNUAL POW -WOW <br />July 179 4,000 <br />FLORIDA SHOWCASE - 4 <br />MAJOR U.S. CITIES <br />4 per year 6-,000 <br />TOTAL "A" 20,.000 <br />B- COLOR BROCHURES <br />150,000 - <br />4 year supply 20,000 <br />C- GENERAL MEDIA ADV. <br />Billboards, Magazines, <br />Newspapers, RDO, etc. 24,000 <br />TOTAL 64,000 <br />The Tourist Development Council recommends that all media <br />dollars and brochures are to be directed toward summer tourist <br />development. <br />JUL9 1978 <br />