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. B <br />INDIAN RIVER COUNTY <br />TOURIST DEVELOPMENT COUNCIL <br />ADVERTISING BUDGET - 2 YEAR <br />A- Participation in National <br />and International exhibits <br />and expositions - <br />CANADIAN NAT'L EXPOSITION - <br />TORONTO, Aug/Sept 179 $6,000 <br />UNITED STATES TRAVEL <br />SERVICE ANNUAL POW -WOW <br />July 179 4,000 <br />FLORIDA SHOWCASE - <br />MAJOR U.S. CITIES <br />4 per year 6,000 <br />B- COLOR BROCHURES <br />150,000 - <br />4 year supply <br />C- GENERAL MEDIA ADV. <br />Billboards, Magazines, <br />Newspapers, RDO, etc. <br />TOTAL "A" <br />TOTAL <br />TOTAL $ <br />3 <br />16,000 <br />20,000 <br />28,000 <br />64,000 <br />The Tourist Development Council recommends that all media <br />dollars and brochures are to be directed toward summer_ tourist <br />development. <br />