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a. Professional. Professional identifications sign. b. Sale. A sign pertaining to only the rent, lease or sale of the premises upon which it is displayed. C. Bulletin. A sign or bulletin board located on the premises of a church, institution, club or fraternal organization for the purpose of displaying the name of the church, institution, club or organization and the activities or program of the same. d. Directional. Directional or information signs of a public nature which states the name or location of an incorporated or unincorporated community; name and place of meeting of a Chamber of Commerce, church or civic club such as Rotary, Civilian or Kiwanis Club. e. Business. An attached, free-standing or structural sign pertaining to the advertising, announcing or describing of the principal use or uses of the premises upon which it is displayed. f. Outdoor. An unattached, free-standing or structural poster panel or painted sign for the purpose of conveying some information, knowledge or idea to the public. g. Billboards. An unattached, free-standing sign for the purpose Of conveying some information, knowledge or idea to the public. 2. On -Site Signs. a. On -Site Signs, Generally. Each business use on the site shall Fe limited to one of each of the following signs not to exceed the size stated. b. Maximum sizes. i. Professional: 12 square feet. ii. Sale: 12 square feet. iii. Bulletin: 12 square feet. iv. Directional: 8 square feet. V, Business: 150 square feet. vi. Outdoor: 12 square feet. vii. Billboards: 504 square feet, except on Interstate 95, where signs shall not exceed 672 square feet. 3. Off -Site and On -Site Signs. a. Maximum heights. (Measured from the crown of road to the top of the sign). No sign shall exceed the height limitations stated in the ordinance for the district in which the sign is located, except that on-site signs for motels, hotels, service stations and othEw businesses on Interstate 95 shall not exceed 50 feet in height. the advertising portion of any sign exceed- ing 35 feet in height shall be no longer than 200 square feet. 4. Off -Site Signs. a. The maximum size of each off-site sign shall not exceed the sizes stated in paragraph "2.b.". b. No off-site sign shall be so located or placed so as to face a lot on the same street occupied by a church, public school, public park, public playground, public beach, civic or scenic area or a cemetery, nor nearer to such uses than 200 feet along a common right-of-way line. C. No off-site sign shall be so located as to encroach on any public way, sidewalk or street or be located in any required yard or setback area or be so located that any part of such sign extends nearer to a street line than any building on contiguous property where such building is located with 100 feet of such sign. -16-