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Date: <br />To: <br />From: Vincent Burke, P.E., Director of Utility Service <br />Thru: Himanshu H. Mehta, P.E., Managing Director, Solid Waste Disposal District 5z <br />bs'•• <br />INDIAN,RIVER COUNTY <br />SOLID WASTE DISPOSAL DISTRICT <br />BOARD MEMORANDUM <br />November 19, 2015 <br />Joseph A. Baird, County Administrator <br />s,& <br />Prepared By: <br />Stephanie C. Vos, Recycling Education and Marketing Coordinator, Solid Waste 317 <br />Disposal District <br />Subject: Update on the Educational Component for the Recycling Program <br />PUBLIC PRESENTATION: <br />SWDD staff has been actively working to provide information throughout the countywide transition to single <br />stream recycling. We placed advertisements in multiple local papers in the beginning of October to <br />announce the arrival of the new program, and we have staggered ads in select newspapers from mid- <br />November to early December in an effort to reach our many seasonal residents. Prior to October 1n, we <br />signed contracts with 12 radio programs, many of which continued to air informational advertisements <br />through November and December. A short film is showing in the local movie theatres and on television to <br />familiarize residents with single stream recycling and we have advertisements on Goline Buses to bring <br />information out on the roads. <br />Staff has also created educational material and purchased promotional items to help promote proper <br />recycling habits for residents. All of the promotional items are branded with the SWDD website, which has <br />been redesigned to be more informative, visual, and user-friendly. Staff has initiated landfill tours and <br />continues to attend public events to educate school kids and the general public. Our outreach efforts <br />combined with the convenience of the carted single stream program appear to be encouraging recycling <br />participation within the county. We have seen a 32% increase in recycling tonnages in October 2015 <br />compared to October 2014. <br />APPROVED FOR AGENDA: <br />By. • .i ' .4 B3LL4 <br />Jos ph A. Baird, County Administrator <br />Update on the Educational Component for the Recycling Program <br />Indian River Co. <br />Approved <br />Date <br />Administration <br />„.4011:- <br />�� �I's' <br />SWDD Director <br />►, <br />1` '1C <br />BudgetII <br />iii <br /><j <br />Legal <br />LW <br />0)2 <br />SWDD Finance <br />Page — 1 — <br />