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BUSINESS DEVELOPMENT <br /> Positioning Analysis and Action Plan <br /> In April 2014, the Chamber's EDD partnered with the Board of County <br /> Commissioners to conduct a countywide economic development positioning <br /> analysis along with development of a follow-up work plan. The goal was to better <br /> position Indian River County in the marketplace - differentiate the county's <br /> strengths from those of our competitors, and understand how we are perceived <br /> as a business location internally and by those outside our area. Ady Advantage <br /> was the selected firm to lead this process and conduct the studies. <br /> The plan includes a detailed positioning statement, providing information on <br /> the county's key business location factors, and an "elevator" pitch summarizing <br /> the county's attributes for business location and expansion. <br /> The Positioning Analysis and Action Plan was accepted by the County <br /> Commission in March 2015. The action plan included six recommended <br /> strategies: <br /> #1 Focus on business retention and expansion (BRE)first <br /> #2 Expand the Target Industry Assessment with a more thorough Target <br /> Industry Analysis to focus recruitment efforts <br /> #3 Refresh the Indian River County brand for economic development <br /> purposes <br /> #4 Develop a stand-alone economic development website and related <br /> collateral materials <br /> #5 Provide leadership in the presentation of sites and buildings <br /> #6 Continue to support regional economic development efforts <br /> Items 1, 5 and 6 are continuing initiatives under the EDD marketing plan. <br /> Recommendation #2 - Detailed Target Industry <br /> The Board of County Commissioners approved funding for strategy #2, to <br /> conduct a detailed targeted industry analysis and action plan. Numerous <br /> conference calls between the consultants, county staff and EDD were held to <br /> discuss each section and potential industries to include in the report. <br /> The report was completed in late October 2015. It was presented to the <br /> Commission on 12/1/2015 and approved. The report is available for review on <br /> the Chamber's economic development website and the county's Community <br /> Development Department site. <br /> 4 <br /> 6 <br />