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Director Keating did not think this ordinance itself will prohibit someone putting up an ugly sign; it will just keep the sign from being too big and in the wrong place. Generally the proposed ordinance puts restrictions on the size, number and location of signs. Planner Challacombe then discussed the three basic types of signs - facade, canopy and free standing - and the tables developed for calculating the signage area. A facade, for instance, is calculated based on the area of the wall and the percentage allowed for the sign. Commissioner Wodtke inquired about a marquis sign, and Planner Challacombe stated it would be allowed as long as it is not part of the roofline. Commissioner Bird wished to know how our ordinance compares with that of the City of Vero Beach, and Planner Challacombe stated that it is very similar; in fact, facade calculations are exactly the same. Director Keating believed we are on strong ground re sizes of signs; the representatives of sign companies who attended the workshops felt what is proposed is fair and consistent. Planner Challacombe felt possibly the most controversial discussion was in relation to off -premises signage, i.e., billboards. No one liked the existing ordinance. Staff worked out a compromise solution for off premises directional signage so that it now is based on the same variables as any free standing sign - amount of traffic, size of roadway, etc. Commissioner Bird asked how this compares with the present ordinance, and Planner Challacombe stated it would allow these signs in the General Commercial, Heavy Commercial, Light Industrial and General Industrial Districts as opposed to just one industrial district, but it reduces sizes and requires more spacing between the signs. Commissioner Bird inquired what we do to encourage someone to go with an attractive routed type sign versus just a hand 39 MAY 7 1986 Boa 64 pm,JE325 L_ I