Laserfiche WebLink
organizations to offer their programs and to promote our range. The F'WC Hunter Education <br />courses, as well as Boy Scouts, 4H and ROTC groups will be involved with the range. <br />Print Add Marketing <br />IRCSR will have an ad in the yellow pages, Blacks Wing Clay, NASR list of ranges, NRA list <br />of ranges, as well as several State of Florida publications as relates to recreation or shooting. <br />We have County signage as well as working with DOT to get signage on 1-95. <br />Web Based Marketing <br />IRCSR will be added to Indian River County's website as well as N.A.S.R.'s "Where to <br />Shoot", NRA's member ranges, as well as links from many other shooting and recreation <br />sites. <br />Promotional Activities <br />IRCSR will have an open house during our "Site in Days" where we will ask several <br />manufacturers and vendors to display their products. We will bring in events that are <br />spectator friendly to promote the range. <br />IRCSR will work with manufacturer representatives to have sponsored shoots at the range. <br />These events are typically extremely lucrative for the range in that the manufacturers -and <br />vendors assume the advertising and supply burden. IRCSR intends to develop strategic <br />relationships with major firearms industry vendors. IRCSR management is highly in tune with <br />the motivations of manufacturers and the various ways the two entities can help each other. <br />This inside industry experience will be called upon to promote the range and its services. <br />Shooting Opportunities <br />Leagues <br />IRCSR will promote and start-up clubs to be based from our range. We will also run <br />registered tournaments of all types. Leagues and clubs provide a great initial customer base <br />to the range. Industry experience has shown that when gone unchecked, leagues have the <br />capacity to financially damage retail ranges. League members often expect unrealistic <br />discounts and can direct business away from the range by selling to new initiates "out of their <br />garage". Leagues also tend to occupy the range during high usage periods, restricting the <br />availability of the facilities for other shooters. IRCSR is not adverse to allowing the formation <br />of shooting leagues, and management are strong supporters ofthese activities, but the leagues <br />will be strictly limited to ensure there is no negative impact to the perception of other range <br />patrons or the IRCSR business entity. <br />62 <br />