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Indion Fiver County Comn-unity Develop_n�er�i <br /> O�Voltedge [ <br /> 1 U;4 <br /> v y� V. <br /> ;6^ar3 p',+ y`+ '*•Y s <br /> Ec <br /> Task Items to Include Product Due Date <br /> 1. Identify Current Research websites and media outlets to identify current <br /> Marketing & marketing and branding efforts by Indian River County <br /> Branding Efforts Chamber of Commerce, City of Sebastian Chamber of <br /> Commerce, and each municipality(Logos, publications, <br /> (How IRC is advertisement with target audiences, etc.). <br /> presented to others) Research websites and media outlets for regional <br /> economic development marketing and branding efforts Report <br /> Summarizing <br /> (i.e., Florida's Research Coast) and the same for <br /> adjacent counties (Brevard and St. Lucie Counties). Common Date TBD <br /> brand ing/positionin <br /> Research websites and media outlets for marketing and g themes. <br /> branding efforts for businesses and organizations within <br /> Indian River County. <br /> Identify common and unifying marketing and branding <br /> themes within Indian River County. <br /> Recommend a unified branding and marketing theme. <br /> ►dy Votion �ntrestmant. <br /> An18-month Marketing Plan. Indian River County will be competing against more than just the <br /> surrounding area (and competitive markets will be different depending on the target industry) and <br /> therefore needs to have a broader scope than simply regional marketing opportunities. Within the <br /> marketing plan, we will identify the key audiences that should be targeted as well as research and $10,000 <br /> recommend the most appropriate way to reach each audience. This will require working directly with your <br /> organization to understand what your budget is or should be as well as having a good understanding of <br /> your capacity to undertake some of the recommended marketing strategies and/or tactics. The marketing <br /> plan will also outline estimated costs and recommend an appropriate timeline for completion. <br /> Branding Review and Recommendations. Branding follows the positioning, so if a new"brand" or <br /> message needs to be introduced, now is the time to do it. We are assuming that we would develop a $15,000 <br /> new or revised logo, brand standards (fonts, color palette, visual imagery style, and business card/letter <br /> head layout). In concert with the positioning, this would constitute IRC's brand. <br /> Ady Voltedge Optional Items <br /> As desired, we can conduct website audits and analyses. We have conducted over 100 such audits of <br /> E.D. websites and teach classes on the topic. Price assumes initial analyses of three ED websites with a $2,500 <br /> teleconference and brief written summary. <br /> .. *Potential Completion Dates to Change as Conditions Dictate. <br /> _. , <br />