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w Indian River County Community Development <br /> )�oltedge ' Positioning Analysis <br /> May 13. 2014 <br /> PHASE 1 <br /> Task Items To Include Product Due Date <br /> 3. Conduct Review the"Historical,Comparative Economic Analysis:January <br /> Competitive 2007"report prepared by Policom Corporation to identify trends <br /> Positioning previously determined for Indian River County and adjacent <br /> Assessment counties. <br /> Benchmark the County's competitive advantages and October <br /> (How IRC disadvantages(strengths and weaknesses)in relation to the Report#2: 17, 2014* <br /> Compares to region from Melbourne and Palm Bay south to and including Summary (Approx. 3 <br /> Competing Martin County(includes Florida's Research Coast), the state, and Comparison to 4 <br /> Communities) comparable communities both inside and outside of Florida. report. months <br /> Report due: after <br /> Consultant would not suggest including these quality of life factors October 17th contract <br /> at this point. Investment decisions will be driven primarily by execution) <br /> operating costs and operating conditions.Therefore, consultant <br /> has removed these from the scope Benchmark community <br /> amenities/assets that attract and retain visitors and residents(i.e. <br /> potential new hires)such as parks,trails, educational facilities, <br /> libraries,recreational centers, restaurants,and hotels. <br /> Ady Voltedge Proposed Solution Investment <br /> Consultant routinely conducts an analysis of location criteria for each project consultant undertakes. This <br /> is the same process a site selector would take when evaluating a county and/or region. It is an analysis <br /> of 50-60 locational criteria where consultant reviews all local material and conduct additional research <br /> (e.g., population, labor force,growth, cost of living, wages, crime, etc.) ranking the county against the <br /> surrounding MSAs, regions, and states, Consultant can include the Policom factors as well as the <br /> competitive counties you noted. <br /> Following this analysis consultant develops what are called asset maps for business costs and business <br /> conditions.Asset maps are a 4-box table which rates your county on key locational criteria. Importantly, $7,000 <br /> this step also includes input consultant gained from consultant's field research in the previous step, <br /> Once the asset maps are completed consultant creates a competitive positioning for your region based <br /> on the criteria your county excels at. Other important criteria the county does not excel at is used to <br /> identify gaps. <br /> Report items resulting from this step include business costs and conditions assets maps, a written <br /> community assets analysis(based on 40-50 site selector criteria), and county wide positioning statement <br /> and talking points. The report from this task will be completed and provided to the County by October <br /> 17th, 2014 <br /> ©ptiiona#items-N©T PART DF C{3NTRACT Unles 'Ap 'iroyed:by BCG as parE of a future lnv+astmert# <br /> Gap Analysis:This analysis focuses on organizational capacity, infrastructure, ED programs, and <br /> related items and is designed to identify areas for improvement to be incorporated into final ED $6,500 <br /> recommendations. <br /> 91 <br />