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Indian River County Community Development <br /> os �Volted ge Positioning Analysis <br /> May 13. 2014 <br /> PHASE 11 Not Part of Contract Unless Approvedby BCC as ' art <br /> of a future addendum. <br /> Task Items to Include Product Due Date <br /> 1. Identify Current Research websites and media outlets to identify current <br /> Marketing& marketing and branding efforts by Indian River County <br /> Branding Efforts Chamber of Commerce, City of Sebastian Chamber of <br /> Commerce, and each municipality (Logos, publications, <br /> (How IRC is advertisement with target audiences, etc.). <br /> presented to others) Research websites and media outlets for regional <br /> economic development marketing and branding efforts Report <br /> Summarizing <br /> (i.e., Florida's Research Coast)and the same for <br /> adjacent counties (Brevard and St. Lucie Counties). Common Date TBD <br /> brand ing/positionin <br /> Research websites and media outlets for marketing and g themes. <br /> branding efforts for businesses and organizations within <br /> Indian River County. <br /> Identify common and unifying marketing and branding <br /> themes within Indian River County. <br /> Recommend a unified branding and marketing theme. <br /> Ady Vottedge Proposed Solution Investment <br /> An18-month Marketing Plan. Indian River County will be competing against more than just the <br /> surrounding area (and competitive markets will be different depending on the target industry) and <br /> therefore needs to have a broader scope than simply regional marketing opportunities.Within the <br /> marketing plan, consultant will identify the key audiences that should be targeted as well as research and $10,000 <br /> recommend the most appropriate way to reach each audience.This will require working directly with your <br /> organization to understand what your budget is or should be as well as having a good understanding of <br /> your capacity to undertake some of the recommended marketing strategies and/or tactics.The marketing <br /> plan will also outline estimated costs and recommend an appropriate timeline for completion. <br /> Branding Review and Recommendations. Branding follows the positioning, so if a new"brand"or <br /> message needs to be introduced, now is the time to do it. Consultant is assuming that consultant would $15,000 <br /> develop a new or revised logo, brand standards (fonts, color palette, visual imagery style, and business <br /> card/letter head layout). In concert with the positioning, this would constitute IRC's brand. <br /> Ady Voltedge Optional Items <br /> As desired,consultant can conduct website audits and analyses. Consultant has conducted over 100 <br /> such audits of E.D, websites and teach classes on the topic. Price assumes initial analyses of three ED $2,500 <br /> websites with a teleconference and brief written summary. <br /> *potential Completion Dates to Change as Conditions Dictate. <br /> 95 <br />