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Economic Development Positioning of Indian River County Overview A key deliverable of this initiative is to develop a compelling and differentiating positioning of Indian River County that can be used to unify and clarify communications about the County from an economic development perspective. PROPOSED INDIAN RIVER COUNTY POSITIONING STATEMENT Indian River County, located on the east central coast of Florida, has access to a labor force of over 470,000, which has been growing almost twice as fast as the U.S. average; 17.5 percent over the last ten years. These individuals are well educated, 87.3 percent of them have graduated high school, and have access to some of the best training in the nation including Indian River State College, which was recently named a top ten community college in the nation. That being said, the cost of doing business is low. Florida is rated the 5th best state in terms of state business tax climate and offers some of the best training grants in the nation. In addition, Indian River County has some of the lowest millage rates in the state along with reduced impact fees for specific industries. Access to raw materials and markets is also an advantage within Indian River County as there is ample access to regional markets via 1-95 and the Florida Turnpike. Access to international markets is available via the two municipal airports, nearby Orlando International Airport, and several major ports located on the eastern coast. The closest port, Port Canaveral, is designated as a foreign trade zone and can ship products easily to Canada, South America, Europe, Africa, and Asia. All of this before we even mention the superb quality of life experienced within a coastal Florida county. Economic Development Positioning of Indian River County PROPOSED INDIAN RIVER COUNTY ELEVATOR PITCH Indian River County is an idyllic location known for its way of life. Those who visit, live, or work here find communities are safe, modern and loaded with ecological, cultural, educational and technological amenities. It's also a cost -competitive place to grow or expand businesses. In addition the county offers: • access to Florida and international markets via interstate highways and multimodal transportation, • advanced industries from aviation/aerospace to aquaculture, • world-renowned agricultural products and recreation opportunities, • research, emerging tech, life sciences and healthcare, in one of the most desirable climates in the country, for recreation and for business. INDIAN RIVER COUNTY KEY POSITIONING ELEMENTS Audience: For those who enjoy this idyllic location year round, Reference: Indian River County, Florida offers the best of both worlds, What's Unique: a desirable location for business and pleasure, Benefit. a balance that helps build your business in the sun. 3/4/2015 �� 3