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Scope of Ady Advantage Recommendations <br />The diagram at right can be used to provide an overview of the <br />economic development building blocks. It is also useful in <br />highlighting the Ady Advantage team's scope of work for this <br />project. <br />TIER ONE: ORGANIZATIONAL STRATEGY <br />The Economic Development Element of the Indian River County E SCOPE OF <br />Comprehensive Plan and the Economic Development Marketing tqDY ADVAN�/TIAnTAGGp <br />Plan together provide a measured and integrated organizational Economic Dever ggrbuilding Blocks <br />strategy for economic development within Indian River County. <br />TIER TWO: ECONOMIC ASSETS <br />Discovering and organizing Indian River County's economic -_- <br />assets has been a major thrust of the Ady Advantage scope of • Or :; <br />work. Findings are detailed in Sections 3-5. " <br />r , b« <br />TIER THREE: POSITIONING <br />Likewise, determining the best overall positioning for Indian <br />River County to use for economic development purposes was a <br />major thrust of the Ady Advantage scope of work. The <br />recommended positioning is found in Section 8.4. <br />TIER FOUR: PROGRAMS <br />Ady Advantage did not specifically evaluate Indian River <br />County's existing economic development programs, although we <br />do share some observations of elements the County should <br />consider in order to meet its overall goals. <br />A <br />Marketing Strategies <br />Proposed Economic Development Action Plan for Indian River County <br />0 <br />A key deliverable ofthis initiative is to develop a compelling and differentiating positioning of Indian River <br />County that can be used to unify and clarify communications about the County from an economic <br />development perspective. Over the next few pages are the strategies to do so along with the rationale, <br />specific tactics, and timeline. <br />#Strategy#4:p a stand-alone economic development website and related collateral materials. <br />e leadership in the presentation of sites and buildings. <br />ue to support regional economic development efforts. <br />3/4/2015 <br />A. 5 <br />