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BK I 3a be, 533 <br />Commissioner Davis wanted to see the private sector come forward with some ideas for <br />maximizing utilization of the Fairgrounds He wanted to see the Fairgrounds run in the same <br />manner as Dodgertown. <br />Commissioner Flescher spoke in support of having the County retain and operate the <br />facility, although he would like to see a better strategy developed to encourage greater usage of <br />the Fairgrounds. <br />MOTION WAS MADE by Commissioner Flescher, <br />SECONDED by Chairman O'Bryan, for discussion, to <br />approve staff's recommendation. <br />Further discussion ensued regarding optimization of Fairground usage. <br />Commissioner Davis felt that stepping up advertising would not address the problem of <br />the underutilized Fairgrounds, and wanted to see staff return with some type of incentive for the <br />private sector to bring opportunities into the Fairgrounds. <br />Commissioner Wheeler felt that it was a good idea for the County to advertise and <br />promote fairground usage, but he did not wish to see the County in competition with private <br />enterprises who offer similar venues. He advised that the County maintain competitive rental <br />rates, and not undercut private facilities. <br />Chairman O'Bryan observed that there is currently no marketing plan for the <br />Fairgrounds, so staff's recommendation to develop an aggressive marketing plan would be the <br />first step. <br />Commissioner Davis reiterated his opposition, believing that the private sector could do a <br />better job. <br />13 <br />April 20, 2010 <br />KK139PG232 <br />