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SEP 2 3 1991 <br />ROOK 84 PAI;c .. iZ <br />and the amounts of money spent advertising pointing out that no <br />advertising was done in nearby St. Lucie, Martin or Brevard <br />counties because that does not accomplish anything. He mentioned <br />the various areas in which advertising was done. He specifically <br />said proper advertising would be to advertise a bicycle race or <br />summer festival occurring in Vero Beach and Indian River County at <br />a- specific date and that our hotels are giving a good rate for this <br />particular event; that is promotion and advertising and tourism. <br />Paying for a band or inviting people to enter an event is fine, but <br />we need to advertise outside of the area, inviting people to use <br />our hotels and put heads on beds. He hoped that when the <br />Commission sets the guidelines and policy they remember these <br />items. <br />Commissioner Scurlock said, if the figures are correct that we <br />have had a reduction in tourist tax dollars, then we apparently <br />have been a little shy'on the outside promotion. <br />Chairman _Bird thanked Mr. Norton for the professional <br />presentation and appreciated his pledge of cooperation. <br />ON MOTION by Commissioner Eggert, SECONDED by <br />Commissioner Wheeler, the Board unanimously directed <br />Assistant County Attorney Collins and OMB Director <br />Baird to present a list of criteria to the Tourist <br />Development Council, to be further developed by <br />them; directed the Tourist. Development Council to <br />review applicants, said review to include <br />coordination of county events; directed the Tourist <br />Development Council to review the membership of the <br />Council to adequately include arts and sports <br />representation on the Tourist Development Council; <br />all to be accomplished by December 15, 1991. <br />Linder discussion, Commissioner Bowman suggested publicizing <br />the criteria and the time frame for applications and the need for <br />submitting a budget with the application. <br />Commissioner Eggert suggested that in January an article be <br />written in the paper, or a little ad, saying these applications are <br />available. <br />Commissioner Bowman also liked the idea of matching funds, or <br />perhaps good faith money, and Commissioner Wheeler agreed. <br />Commissioner Scurlock reiterated the Council would be meeting <br />more frequently. He also suggested a transition period to coincide <br />with the County's annual budget so that if someone did not qualify <br />10 <br />