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• Serve as spokesperson qualified to deliver the Emergency Management Program's message appropriate 0uhazard and audience. • Maintain a quality working relationship with local and regional media. • Respond tomedia requests for information inatimely manner. • Establish a schedule for news conferences and briefings (10A and 2P recommended). • Monitor the news media to detect and correct misinformation and identify emerging communication trends orissues, • Attend scheduled Branch Director Meetings 1ocoordinate any interface with public officials and dignitaries. • Serve aaescort for media tours ofEO(, ifappropriate. • Develop talking points per the P0job aid attached asAppendix 0. • Provide a briefing to incoming ESF#14 representative(s) during a shift change (event status, document history, media relations, social media, processed. During anEOC activation the ESF#14(PKO)staff will provide assistance to the P|O as necessary, including: • Updating the recorded public information line with current information (772-5G7- 2129) • Managing e-mails and telephone calls from the media. • Assisting P|Owith writing press releases. • Setting upmedia room for media briefings, • Updating the media board located inthe media room. • Providing updates tothe EIC supervisor. Organization of Public Information during a Crisis During a crisis, the EOC will act as the central coordinating facility for receiving and dissemination of public information. Information flow 1othe E{}CvviU occur directly from news media reports and citizen public information phone calls, 1. Information will flow from the EQC in the form of media briefings, press releases, and situation reports. Information will also flow from ESF#14 to public information operators in the local EIC. Z Based on historical events in Indian River County, a large book mfpre-scripted press releases and informational bulletins was compiled to make distribution of the message more efficient. All press releases and informational bulletins are submitted by the Emergency Support Functions (ESF)to EGF#14for approval prior to release. Media Management during a Crisis The PIO has established a working relationship with the media and has a media contact list with after- business hour's contract information.The Media Center of the Emergency Operations Center has been identified as the central contact facility for the media (See Appendix A for media policy). This site been designated as a potential area for the establishment ofa Joint Information System and Center U|C\. Regularly scheduled press conferences will be established during an event. The information to be disseminated may include, but not be limited to, the following: