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I <br />SUPREME COURT OF THE UNITED STA <br />REED ET AL. v. TOWN OF GILBERT, <br />ARIZONA, ET AL. <br />No. 13-502. Argued January 12, 2015— <br />Decided June 18, 2015 <br />A sign regulation that on its face" <br />considers the message on a sign to <br />determine how it will be regulated is <br />content -based. Justice Thomas <br />emphasized that if a sign regulation i <br />i content based on its face" it does no <br />matter that the government did not <br />intend to restrict speech or to favor <br />some category of speech for benign <br />reasons. <br />1 <br />248 <br />