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J. B. Norton, Vero Beach Chamber of Commercie, pointed out the <br />following: <br />(1) The. Chamber of Commerce wants to provide for the <br />continuation of about 5,000 tourist -related jobs, which <br />generate about $119 million in personal income. That <br />figure represents almost 12% of the total personal income <br />in the county. <br />(2) Tourism is the number 1 industry in this county besides <br />the citrus industry. According to a recent report <br />prepared by the Florida Department of Tourism, <br />approximately 18% of all gross retail sales in this <br />county in 1990 were tourist -related. <br />(3) The Chamber of Commerce brochure promotes the entire <br />county. <br />Mr. Norton indicated that if the $273,000 funding request is <br />approved, the Chamber of Commerce will spend $20,000 of the total <br />to promote North . County activities. He urged everybody to <br />cooperate in an effort to attract tourists. He encouraged the <br />Board to pursue the possibility of increasing the tourist tax to <br />3%, which is lower than many neighboring counties. <br />Chairman Bird asked Mr. Norton to discuss it with Chamber of <br />Commerce members and report their reactions to the Board. <br />George Bunnell, elected member of the Tourist Development <br />Council, urged the Board to allocate funds to some of the other <br />requests before closing today's meeting. <br />Commissioner Adams suggested that we spend some of the extra <br />money that is available. <br />MOTION WAS MADE by Commissioner Tippin, seconded by <br />Commissioner Eggert, to accept the recommendations <br />of the Tourist. Development Council, with the <br />amendment to the Chamber of Commerce request stating <br />that $20,000 of their allocation will be spent to <br />promote North County activities; allocate $7,591 of <br />the $68,000 in unallocated funds to Riverside <br />Theatre and the remainder to the City of Vero Beach; <br />proceed towards possibly increasing the tourist tax <br />to 3%; and allocate any additional monies that may <br />become available to the other organizations <br />requesting money. <br />33 <br />JUN -81993 VOK N� ['F. <br />7SB <br />