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7/12/1994
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7/12/1994
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Meetings
Meeting Type
Regular Meeting
Document Type
Minutes
Meeting Date
07/12/1994
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CONVENIENCE MAILING VERSUS GENERAL FOOD SHOPPING NEEDS <br />8. Consumers often frequent different types of supermarkets and grocery stores to <br />buy food. A shopper usually goes once a week or possibly less frequently to a <br />superstore, super warehouse store or hypermarket supermarket to make major <br />food purchases. Shoppers also have a need for limited grocery retailing near <br />where they live. Indian River County Zoning Regulations recognize this. The <br />Limited Commercial (CL) District allows "restricted commercial activities... to <br />accommodate the convenience retail (my emphasis) and service needs of area <br />residents". (Sec. 911.10) In the SIC Code and in food industry trade publications, <br />food stores that offer convenience retailing are clearly demarcated as convenience <br />food stores. These stores are not supermarkets. Based upon my knowledge of <br />this industry, other small grocery stores that are not supermarkets and small <br />supermarkets (less than 10,000 square feet) that specialize in service or high <br />quality specialty lines of meats or seafood or deli products also provide <br />convenience retailing for area, (as opposed to immediate area) residents. Such <br />stores are independent as opposed to chain store grocers. Independent grocers <br />know that their competitive advantage verses large supermarket chains such as <br />Publix, Albertson or Winn Dixie is precisely what the Indian River County <br />Zoning Code requires... restricted commercial (in this case retail) activity that <br />targets convenience food retailing and service needs of area residents. <br />9. This position is supported by the commercial facilities chart that planning <br />commission staff refer to (Exhibit "D') when that chart is placed in historical <br />context. The chart comes from 3rd Edition of Urban Planning and Design <br />Criteriapublished in 1982 and reproduces specification from a 1960 edition of <br />the Community Builders Handbook. According to this chart a neighborhood <br />shopping center offers a "sale of convenience goods and personal services". It's <br />service area has a 1/2 mile radius with 4000 minimum population. With 30,000 to <br />75,000 square feet it has a supermarket and drugstore as leading tenants with <br />another 3 - 18 stores and shops. In 1960 this description may have been <br />appropriate because the typical supermarket was under 10,000 square feet', and a <br />drug store was even smaller. Today the very same neighborhood center would be <br />anchored by a small independent supermarket (or grocery store with sales below <br />3.3 million). This charts delineation of the radius of area, 1/4 mile, is too small <br />for 1960 and today. Consumers regularly drive 3 -4 miles to this type of shopping <br />center.' Consumers regularly drive as far as 10 - 15 miles to shop at large <br />supermarkets (superstores, combination stores or hypermarkets). <br />'National Food Commission, Food Retailing Technical Study, No. 7, U.S.G.P.O.: <br />Washington, 1966, p. 191. <br />"Che service area radius for the community and regional shopping centers in this chart are <br />also inexplicably low. Consumers drive more than 4 miles to a 1 million square foot shopping mall. <br />July 12, 1994 <br />M <br />31 <br />M <br />BOOK 92 <br />M <br />
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