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Needless to may, I was somewhat concerned with the questions <br />concerning the seasonality of this location, as well as some <br />views that had been circulating about the possibility of the <br />facility only being opened on a "seasonal" basis. Allow me to <br />expound upon this. <br />First of all, when working diligently on this particular <br />location to determine the viability of the site, the Publix Real <br />Estate Department did take into consideration "seasonality". <br />This, of course, has.always been a factor that we use when <br />evaluating our locations. Since most of our existence is in the <br />For example, when I was a Manager in the Tequesta location, we <br />experienced a seasonality drop in sales of approximately 303-403 <br />between Easter and the first few weeks of October. There are <br />also other areas that we service, such as Longboat Key, Naples, <br />and areas in Dade, Broward, Palm Beach, Martin, and Indian River <br />County that also fluctuate in sales. Publix recognizes that <br />many of the customers are occupying two residences and limit <br />their time here in Florida. When Publix made the determination <br />to approve the location, all of the seasonality factors were <br />taken into consideration. <br />As far as operating stores on a seasonal basis, please be <br />assured that Publix does not have any locations that close <br />during the "off season" periods. Many of the management teams <br />utilize the time to work on other projects during this period. <br />It would be very difficult to even consider operating stores on <br />a seasonal basis, because of two primary factors: (1) being <br />associated with employees. Publix offers year-round <br />opportunities for its workers and would find it very difficult <br />to try to relocate them during the off-season periods; (2) It <br />is important to note that we could not justify having to move <br />all of the inventory out of the store for the off-season <br />periods. <br />With all of this in perspective, I would hope that you could <br />convey to any concerned parties that this location will be <br />operated year-round and the seasonality factors have been well <br />taken into consi erat on. <br />Please feel free to contact <br />analogy of these scenarios, <br />questions you may have. <br />me if you would like a further <br />or if I can answer any additional <br />As always, your continued interest in our company is greatly <br />appreciated. <br />64 <br />July 12, 1994 <br />SINCERELY, <br />PUBLI$ SUPER XARnTS, INC. <br />�n <br />TOM ADAMS <br />REAL ESTATE MANAGER <br />BOOK 9 FftiU1DC7 <br />J <br />