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27.6. NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE <br />CONTRARY, BANK IS NOT RESPONSIBLE, AND SHALL HAVE NO LIABILITY, <br />TO YOU IN ANY WAY WITH RESPECT TO NON-BANK SERVICES. <br />F 28. Confidentiality <br />28.1. Unless you obtain written consents from us and each applicable Card <br />Organization. Issuer and Cardholder, you must not use, disclose, store, sell or <br />disseminate any Cardholder information obtained in connection with a Card <br />transaction (including the names. addresses and Card account numbers of <br />Cardholders) except for purposes of authorizing, completing and settling Card <br />transactions and resolving any Chargebacks, Retrieval Requests or similar issues <br />involving Card transactions, other than pursuant to a court or governmental agency <br />request, subpoena or order You shall use proper controls for and limit access to <br />and render unreadable prior to discarding, all records containing Cardholder <br />account numbers and Card imprints You may not retain or store Magnetic Stripe <br />data or Card Validation Codes after a transaction has been authorized If you store <br />any electronically captured signature of a Cardholder, you may not reproduce such <br />signature except upon our specific request <br />28.2. You acknowledge that you will not obtain ownership rights in any information <br />relating to and derived from Card transactions Cardholder account numbers, <br />personal information and other Card transaction information. including any <br />databases containing such information, may not be sold or disclosed to a Person as <br />an asset upon a bankruptcy, insolvency or failure of Client's business Upon a <br />bankruptcy, insolvency or failure of Client's business, all Card transaction <br />information must be returned to Servicers or acceptable proof of the destruction of <br />all Card transaction information must be provided to Servicers <br />28.3. You will treat this Agreement, the Card Organization Rules and any <br />information supplied or otherwise made accessible by us or our agents as <br />confidential, including without limitation. (i) information about the products, services, <br />operations, procedures, customers, suppliers, sales, pricing, business plans and <br />marketing strategies of Servicers, their respective Affiliates and the customers, <br />clients and suppliers of any of them, (ii) any scientific or technical information. <br />design, process, procedure, formula, or improvement that is commercially valuable <br />and secret in the sense that its confidentiality affords Servicers a competitive <br />advantage over its competitors, and (iii) all confidential or proprietary concepts, <br />documentation, reports, data, specifications, computer software, source code, object <br />code, Flow charts, databases. inventions, know-how, show -how and trade secrets, <br />whether or not patentable or copyrightable and will not disclose the same to any <br />third parties, provided, however. that these restrictions do not apply to information <br />(a) rightfully obtained on a non -confidential basis from a Person and your agents and <br />representatives which Person was not subject to a duty of confidentiality, (b) <br />rightfully and independently known by you on a non -confidential basis prior to its <br />disclosure or (c) generally available to the public other than through any disclosure <br />by or fault of you, your agents or representatives <br />28.3.1. Our confidential information shall be used by you only to exercise your rights <br />and to perform your obligations hereunder Client shall receive our confidential <br />information in confidence and not disclose the confidential information to any third <br />party, except as may be agreed upon in writing by us Client shall safeguard all of <br />our confidential information using a reasonable degree of care, but not less than that <br />degree of care used by it in safeguarding its own similar information or material <br />Upon request by us or upon termination of this Agreement, Client shall return to us <br />or destroy all of our confidential information in its possession or control, <br />28.3.2. The obligations of confidentiality and restrictions on use in this Section shall <br />not apply to any confidential information that (i) was in the public domain prior to the <br />date of the Agreement or subsequently came into the public domain through no fault <br />of Client'(6) was received from a third party free of any obligation of confidence of <br />Client to the third party and which third party, to Client's knowledge, was not under <br />an obligation to keep the information confidential, (it) was already in Client's <br />possession prior to receipt from us, (iv) is required to be disclosed by law, regulation <br />or court order after giving us as much advance notice as practical of the possibility <br />of disclosure. or (v) is subsequently and independently developed by Client's <br />employees consultants or agents without use of or reference to our confidential <br />information. <br />28.3.3. Except as specifically provided for herein this Section does not confer any <br />right, license, interest or title in, to or under our confidential information to Client. <br />Except as specifically provided for herein, no license is hereby granted to Client <br />under any patent, trademark. copyright trade secret or other proprietary rights of <br />ours <br />28.3.4. Client acknowledges that breach of the restrictions on use or disclosure of <br />any our confidential information would result in immediate and irreparable harm to <br />us and money damages would be inadequate to compensate for that harm We <br />shall be entitled to equitable relief, in addition to all other available remedies to <br />redress any breach <br />28,4. We may use data collected as part of performing payment processing or other <br />transaction -related services for you ('Transaction Data') for the purpose of providing <br />additional products and services to you, other merchants, or third parties This <br />includes collecting using, and de -identifying cardholder information, dates. <br />amounts, and other Transaction Data to provide you with analytic products and <br />services as well as collecting and using Transaction Data anonymized and <br />aggregated with other merchants' transaction data to provide you, other merchants, <br />and third parties with analytic products and services <br />28.5. You shall not assign to any Person the rights to use the Marks of Servicers <br />our agents or the Card Organizations <br />A TRUE COPY <br />CERTIFICATION ON LAST PAGE <br />28.6. All rights, tale, and interest in and to aU.Rte tT pQj*R<related to the <br />Services (including without limitation, the content of any materials, web screens, <br />layouts, processing techniques, procedures. algorithms, and methods), owned, <br />developed or licensed by us prior to. during the term of, or after the Agreement, or <br />employed by us in connection with the Services and any updates, changes. <br />alterations, or modifications to or derivative works from such intellectual property, <br />shall be and remain, as among the Parties, our exclusive property <br />28.7. Client agrees that we may obtain relevant information from any applicable <br />telecommunications provider utilized by Client, as necessary to investigate any <br />allegation of fraud suspected fraud or other actual or alleged wrongful act by Client <br />in connection with the Services. <br />29. Assignments <br />29.1. Any transfer or assignment of this Agreement by you, without our prior written <br />consent, by operation of law or otherwise, is voidable by us Any transfer of voting <br />control of you or your parent shall be considered an assignment or transfer of this <br />Agreement Furthermore, you shall indemnify and hold us harmless from all <br />liabilities. Chargebacks, expenses, costs fees and fines arising from such <br />transferee's or assignee's Submission of Card transactions to us for processing For <br />purposes of this Section 29, any transfer of voting control shall be considered an <br />assignment or transfer of this Agreement <br />29.2. The payment Services provided by us require access to a single bank account <br />in which we may initiate both credits and debits You may not enter into any <br />agreement that would require, in any circumstance or event, the transfer of any <br />payments or proceeds from Card transactions covered by this Agreement to the <br />custody or control of any Person You may not assign any rights, including the right <br />of payment under this Agreement, to any other person In the event that you make <br />an assignment (or provide a security interest) of receivables covered by this <br />Agreement, then we may, at our option, elect to (a) refuse to acknowledge such <br />assignment unless accompanied by an Authorization to both initiate debits or credits <br />to the bank account of the assignee, (b) terminate this Agreement immediately, or <br />(c) charge for any transfers that we are called upon to make manually to fulfill such <br />an assignment at the rate of $100 per transfer <br />29.3. Another Visa and Mastercard member may be substituted for Bank under <br />whose sponsorship this Agreement is performed with respect to Visa and <br />Mastercard transactions Upon substitution such other Visa and Mastercard <br />member shall be responsible for all obligations required of Bank for Visa and <br />Mastercard transactions, including without limitation, full responsibility for its Card <br />program and such other obligations as may be expressly required by applicable <br />Card Organization Rules <br />Subject to Card Organization Rules, we may assign or transfer this Agreement and <br />our rights, duties and obligations hereunder and/or may delegate or subcontract our <br />rights, duties and obligations hereunder in whole or in part, to any Person, whether <br />in connection with a change in sponsorship, as set forth in the preceding paragraph <br />or otherwise, without notice to you or your consent <br />29.4. Except as set forth elsewhere in this Section and as provided in the following <br />sentence, this Agreement shall be binding upon successors and assigns and shall <br />inure to the benefit of the parties and their respective permitted successors and <br />assigns No assignee for the benefit of creditors, custodian, receiver, trustee in <br />bankruptcy, debtor in possession, or other person charged with taking custody of a <br />party's assets or business, shall have any right to continue assume or assign this <br />Agreement <br />r("-fletault <br />30.1. This Agreement shall become effective upon the date this Agreement is <br />approved by our Credit Department You acknowledge that our Credit Department <br />maintains a list of business types that are unqualified for our Services We reserve <br />the right to immediately terminate your account if it has been inadvertently boarded <br />notwithstanding such Credit policies <br />30.2. The initial term of this Agreement shall commence and shall continue in force <br />for three years after it becomes effective Thereafter, it shall continue until we or you <br />terminate this Agreement upon written notice to the other, or as otherwise <br />authorized by this Agreement Should you fail to notify us in writing of your request <br />to terminate you acknowledge and agree you will continue to be charged fees <br />pursuant to this Agreement notwithstanding non- use of your account <br />30.3. Notwithstanding the above or any other provisions of this Agreement. we may <br />terminate this Agreement at any time and for any reason by providing 30 days' <br />advance notice to you We may terminate this Agreement immediately or with <br />shorter notice upon an Event of Default as provided under Section 30.4 of this <br />Agreement In the event we provide notice to you of any new fees or increases in <br />existing fees for Services, pursuant to Section 25.5, you may terminate this <br />Agreement without further cause or penalty by notifying us that you are terminating <br />this Agreement prior to the effective date of such new fees or increases However, <br />maintaining your merchant account, or your continued use of the Services after the <br />effective date of any such fee changes shall be deemed your acceptance of such <br />fee changes for the Services throughout the term of this Agreement. <br />30.4. If any of the following events shall occur (each an 'Event of Default') <br />30.4.1. a material adverse change in your business financial condition, or business <br />prospects, or <br />CardCo2305 23 <br />