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emphasize the unique characteristics of the county appealing to a variety of targeted <br />niche markets. Our technology-based information, including county -wide tourism <br />website continues to be updated, driving more visitor traffic and enhancing the visitor <br />experience in Indian River County. <br />For the FY 2020/2021 plan we will focus our efforts on digital advertising, remarketing, <br />native content, video, sponsored stories, social media and public relations to create <br />awareness and drive increased visitation to the destination. We will also focus on <br />creating awareness around the new Treasure Coast Regional branding initiative as well <br />as growing our Kids' Corner initiative. <br />Summary Report <br />Amount requested from Indian River County for 2020/2021: $ 512.167.00 <br />Total Proposed Program Budget for 2019/2020: $ 512.167.00 <br />Percent of Total Program Budget: $ 100% <br />Current Funding (2019/2020): $ 518.147.00 <br />Dollar increase/(increase) in request: $ 5.980.00 <br />Percent increase/(decrease) in request: <br />Dollar increase/(decrease) in request: <br />-1.15% <br />If request increased 5% or more, briefly explain why: <br />Additional dollars will be used to support the new promising campaigns, unique content <br />creation, new video series and press trips <br />The Organization's Board of. Directors has approved this application on (date): 3/16/20 <br />Ross Cotherman <br />Name of Chair of the Board <br />Dori Stone <br />Name of President/CEO <br />Signature <br />Signature <br />