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AGENCY REQUEST FOR FUNDING FROM Indian River COUNTY FISCAL YEAR 2020/2021 A. Program Cover Page Sebastian River Area Chamber of Agency: Commerce & Pelican Porch Visitor's 772-589-5969 Center Telephone: Contact Person: Title: Address Website Address: Joel Stout/ Theresa Tolle Fax: 772-589-5993 Chair of Board E -Mail: 700 Main Street E -Mail: Sebastian, FL 32958 wvAv.SebastianChamber.com EXHIBIT A 1 sandpiperpc@bellsouth.net theresa.toile@baystreetpharmacy.c om Tourist Development Council Program Title: Funding for the Pelican Porch Visitor's Center and Tourism Marketing & Promotion I certify that information contained in this application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County funds are being requested are not reimbursed by any of r source. Si ature Print name and title wrier oescription of the Program for which funding is requested: The Sebastian River Area Chamber of Commerce & Pelican Porch Visitor's Center is designated as one of the County's Tourist Bureau Partners. Our Chamber is a Visitor's Center for the northern part of Indian River County, as well as a designated Visitor's Center on the Indian River Lagoon National Scenic Byway and a VISIT FLORIDA Certified Visitor Information Center. We welcome over 10,000 visitors a year into our Visitor's Center and, assist them with suggestions on things to see and do while vacationing in our area. In addition to providing visitor services once visitors arrive to our area, we also market our destination to attract potential visitors to the Sebastian River Area by promoting our natural and recreational resources that make our area so unique. We produce promotional videos, digital, print, social media, email and retargeting campaigns to reach our target audiences while working collaboratively with and on behalf of our tourism partners to put heads on beds. Should the Covid-19 crisis end by the start of the upcoming fiscal year, our 2020/2021 plan is to continue to operate the Pelican Porch Visitor's Center, promote eco -tourism, fishing, festivals and in-state travel during the months of May -September by encouraging visitors to set their sights on summer travel. Our main audience segmentation will include adventure seekers, experience seekers, and last minute getaways. Should the Covid-19 crisis continue into the upcoming fiscal year, our 2020/2021 plans also include continuing to promote our destination in anticipation of travel trends having an -upward trend once the Covid-19 crisis comes to an end. Our focus will be to assure visitors that the Sebastian River Area is alive and well, and that we are here to welcome them when the time is right. It is important for visitors to know that our sense of community has not changed and that our beautiful eco -tourism is waiting to be explored. We plan to promote the local businesses that have felt the greatest financial impact of the pandemic and to help tourism partners recoup lost revenue during what should have been their peak season. We plan to reschedule some tourism related events (pending availability) following a timeline provided by local, state, and federal directives. Summary Report EXHIBIT A