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DocuSign Envelope ID: C8476753-8854-42F6-A1FD-78AF182BC832 <br />Pari-Mutuel Wagering, Recreational Horse Ownership and NASCAR racing events. In this <br />instance, an impact was calculated for each of the separate Sports and Recreation components. <br />The study modeled both the exogenous changes to the economy, as when visitor spending related <br />to a sporting event occurs, as well as economic activity of residents which retains dollars in the <br />local economy. Visitors were responsible for approximately 40% of the total statewide economic <br />impact activity related to Florida's sports. <br />Our tourism work extends even beyond the seven projects provided above. The Haas Center <br />recently finished a survey and study on the Foo Foo Festival in Pensacola, FL for Arts, Culture <br />and Entertainment, Inc. Researchers spent approximately 50 hours collecting intercept surveys at <br />three festival events. The Foo Foo Festival, now in its fourth year, attracted more than 9,000 <br />unique visitors to its 12 days of events. The Center was also commissioned by the Santa Rosa <br />Island Authority to conduct the Impact of Pensacola Beach on the Regional Economy study <br />(2012). Results from the economic impact analysis show trends in tourist spending across major <br />business sectors in Pensacola Beach and provide insight into where policymakers may focus <br />marketing and branding efforts in order to maximize economic growth in Escambia County. <br />Additional tourism work includes A Comprehensive Economic Impact Assessment of the Blue <br />Angels Airshow; A Comprehensive Assessment of the 57th Annual Billy Bowlegs Festival; and <br />Cultural Tourism and the Escambia Economy. <br />Page 11 of 11 <br />