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Last modified
3/5/2021 1:42:26 PM
Creation date
11/23/2020 11:42:11 AM
Metadata
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Template:
Official Documents
Official Document Type
Amendment
Approved Date
11/10/2020
Control Number
2020-235
Agenda Item Number
8.A.
Entity Name
University of West Florida
Subject
First Amendment to Agreement
Visitor and Tourism Study
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DocuSign Envelope ID: C8476753 -8854 -42F6 -A1 FD-78AF182BC832 <br />REVISED ATTACHMENT 1: <br />STATEMENT OF WORK AND SCHEDULE OF COMPENSATION <br />This is a ❑cost reimbursable ® fixed price ❑ fixed rate Agreement for services <br />in the amount not to exceed $50,000 to cover costs associated with the project <br />identified on the previous page and as shown on the following University proposal <br />and/or quotation. <br />The following deliverable items are due pursuant to the timetable identified below. <br />The numbered invoice for each report or deliverable shall be sent concurrent with <br />the period of performance corresponding to the deliverable on the due date shown. <br />Report/Deliverable <br />Due <br />Amount <br />Report Q 1 Findings (complete) <br />February 14, 2020 <br />$12,500 d <br />Report Q2 Findings (complete) <br />May 14, 2020 <br />$12,500 d <br />Report Q3 Findings (complete) <br />August 14, 2020 <br />$12,500 <br />invoiced <br />Presentation of Q1 -Q3 2020 Findings to TDC <br />December 16, 2020 <br />NC <br />Report Q4 and cumulative 14 -month findings <br />February 28, 2021 <br />$12,500 <br />Total <br />15 months <br />$50,000 <br />Reason for University's Revised Tasks: <br />The spread of the novel coronavirus and the disease it causes, COVID-19 impacted tourism <br />worldwide and the economy in Indian River County. In addition, it also impacted the <br />methodological approach of this project. In order to abide by social distancing measures and <br />other mitigation efforts implemented throughout the state, the Haas Center paused intercept <br />surveying and increased ad spending on online data collection. Survey participants were recruited <br />using a geofenced ad on social media and through outreach to organizations serving Indian River <br />County. <br />The University will supply personnel and resources to accomplish the scope of work at the <br />original price in the proposal/cost quotation. <br />SECTION 1 (Comprehensive, 14 -month-long Assessment) <br />The revised scope of work includes 14 full months of visitor surveys that will allow the Haas <br />Center to create a full impact analysis of Indian River County's tourism market. The survey will <br />allow us to create a profile of visitors beyond spending patterns as well. In-person, intercept <br />surveys ceased once the Coronavirus swept across Florida. Such interviews represent <br />an unnecessary risk to the participant and to the researcher. Therefore, the resources allocated for <br />such interviews were channeled to ad purchases across social media platforms, which included <br />Facebook, Instagram, and Twitter. The survey extension will utilize online outreach to visitor <br />databases. The deliverables include: <br />Page 3 of 11 <br />
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