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Last modified
3/5/2021 1:42:26 PM
Creation date
11/23/2020 11:42:11 AM
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Official Documents
Official Document Type
Amendment
Approved Date
11/10/2020
Control Number
2020-235
Agenda Item Number
8.A.
Entity Name
University of West Florida
Subject
First Amendment to Agreement
Visitor and Tourism Study
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DocuSign Envelope ID: C8476753-8854-42F6-A1FD-78AF182BC832 <br />Corporate Background and Experience <br />With offices is downtown Pensacola, the Haas Center for Business Research and Economic <br />Development (Haas Center) is a research and consulting arm of the University of West Florida. <br />The Haas Center works closely with scientists and staff from UWF and other organizations to <br />engage in applied research and strategy development in economics and across the social sciences. <br />Since its inception 26 years ago, the Haas Center has played a prominent role in economic <br />development efforts across the Northwest Florida region and around the state. Our Center is <br />home to one of Florida's pre-eminent data warehouses with over 10,000 routinely updated data <br />series that are unique to Florida — tracking historical economic trends across Florida's diverse <br />micro economies. In addition, we house cutting edge economic impact simulation software <br />including REMI for each of Florida's counties and IMPLAN for each of Florida's zip codes as <br />well as the state as a whole. <br />In addition, the Haas Center has designed, conducted and analyzed surveys utilizing our state of <br />the art 10 -seat call center equipped with the latest integrated platform survey technology. We <br />work with our clients to identify the best survey methodology to meet their desired goals whether <br />it is done by phone, Internet, paper, intercept or a combination. <br />We consider ourselves to be a research shop with a solutions -oriented approach. Our staff come <br />from diverse backgrounds that bring unique work experience to the table. We are comprised of <br />economists, political scientists, multi -media specialists as well as database and IT experts. The <br />Haas Center staff's extensive knowledge of regional and state economic and workforce issues <br />allows us to engage in a wide variety of research projects which include survey marketing <br />research, economic and demographic profiles, economic and tax impact studies, workforce <br />development studies, industry cluster analyses, market and feasibility analyses, strategic <br />planning, and custom database and analytics work. Haas Center staff also work closely with <br />regional economic development entities to provide data to cities, counties and states in efforts <br />designed to attract business and industries to the region. <br />Our clients include city, county and state government agencies, the military, economic <br />development agencies and chambers of commerce, visitor and tourism organizations, school <br />districts, private businesses, libraries, and school districts. <br />Evidence of prior experience/firm stability <br />The Haas Center staff has extensive experience in research at the state, regional and local levels <br />including government and public sector marketing research; conducting economic and fiscal <br />impact studies; developing marketing surveys; conducting and analyzing marketing research for <br />recreation and tourism entities; and conducting and analyzing visitor satisfaction surveys. <br />The City of Pensacola Resident Satisfaction Survey was conducted for the fourth time in 2017 <br />(previously administered in 2014 - 2016) as part of an on-going relationship between the City of <br />Pensacola and the Haas Center. The Center developed the survey instrument and utilized a <br />mixed methods survey comprised of a live telephone survey and in-person intercept surveys to <br />reach a sample size of 532 Pensacola residents. The survey measured the attitudes and opinions <br />Page 6 of 11 <br />
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