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Last modified
3/5/2021 1:42:26 PM
Creation date
11/23/2020 11:42:11 AM
Metadata
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Template:
Official Documents
Official Document Type
Amendment
Approved Date
11/10/2020
Control Number
2020-235
Agenda Item Number
8.A.
Entity Name
University of West Florida
Subject
First Amendment to Agreement
Visitor and Tourism Study
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DocuSign Envelope ID: C8476753 -B854 -42F6 -A1 FD-78AF182BC832 <br />qualitative data collection and analysis, with the skill to translate analytics into digital reports and <br />public presentations. Combined with her UO consulting experience, her strong corporate <br />background gives her the ability to partner with clients to assess their unique needs and provide <br />deliverables that empower clients in their data -driven decision-making processes. Throughout her <br />career with the Haas Center, she has mentored graduate students from UWF's UO and business <br />degree programs. Mariah Kill, M.S., Applied Economist, is a recent graduate from the Applied <br />Economics M.S. program at Florida State University. As an undergraduate, she led an <br />independent study in Old City Cemetery in Tallahassee, FL that used regression analysis to assess <br />vandalism patterns, indicate damaged markers and locate areas that need intervention from the <br />historic societies. This creative data -driven project inspired her to pursue a Master of Science, <br />where she refined her analytical and problem -solving skills through various applied econometrics <br />courses. For her master's capstone project, Marial� and her team developed a tool to help groups <br />working on poverty issues in Florida group similar communities and ultimately direct funds to <br />the areas most in need. She joined the Haas Center as an Applied Economist to assist in various <br />impact studies, including the effects of COVID on small businesses. <br />David Franklin, Digital Marketing Coordinator. Mr. Franklin joined the Haas Center in 2015 and <br />concentrates his efforts on the Haas Center's social media marketing and content creation. He <br />creates marketing materials and designs outreach campaigns for Haas Center clients. He is <br />currently pursuing his MBA at UWF and received a Bachelor's in Political Science from the <br />same school in 2017. He has conducted cyber -security and congressional research on behalf of <br />the Department of Government at UWF and has collected data via in-person surveys and <br />computer-assisted telephone interviews for the Haas Center. <br />Similar Tourism -Related Projects <br />The Haas Center has two decades of experience in tourism -related research, especially along the <br />Northwest Florida panhandle. The following section details our experience in tourism with <br />various partners. <br />The Economic Impact of Tourism in Destin, Florida study was commissioned to examine the <br />economic impact of shoulder season tourism in Destin, Florida; providing the Okaloosa County <br />Tourism Development Council with baseline data to guide future marketing endeavors and report <br />feedback regarding Okaloosa County business leader perceptions on past TDC marketing and <br />communication practices. The study included a survey of 326 tourists that revealed average <br />spending, average group sizes, location of origin, age, lodging preferences, and the likelihood of <br />returning. Data was then entered into economic modeling software to analyze the economic <br />impact of tourism. In addition, local businesses were surveyed by phone to generate feedback of <br />perceptions regarding the TPC. Questions were crafted to understand leaders' understanding of <br />TDC functions, communication practices, and marketing initiative outcomes. <br />The Tourism Market Economic Impact Study is the conclusion of a yearlong effort to survey <br />Santa Rosa County's tourists and quantify their impact on the community. The annual and <br />quarterly report provided in-depth details about demographic and economic trends of Santa Rosa <br />County tourism from March 2017 to February 2018. This study utilized intercept survey <br />techniques to obtain tourist demographics, lodging and transportation habits, spending patterns, <br />Page 9 of 11 <br />
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