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Attachment B <br />Breakdown of the $275,000.00 American Recovery Grant Funds for Tourism Promotion. <br />Goal: To raise awareness that Indian River County is back open and ready for visitors. <br />Scope: We will use a multitude of platforms (listed below) to promote our Summer Campaign <br />landing page, reaching a vast audience with these funds. We will also perform side campaigns <br />with Expedia and Visit Florida Co-ops to drive further traffic to the landing page. <br />Target Market: We are going to have an -adaptive target market. We will start out with the <br />Southeast and Florida drive market (current). As markets become more prevalent, we will <br />change and adapt our campaigns based on our current industry markets. <br />Demographics: We will be promoting to five different demographics for this campaign. <br />Families, Couples, Adventure, Eco -tourism, and Generic. <br />Taglines: "Rediscover Indian River', "Visit Indian River, We Missed You", "Thanks for Staying <br />Home, Now It's Time to Save". <br />Cost Categoryi� ;r « a ,Ia <br />. w. y <br />Proposed Budget <br />Summer "We are Open" Campaign branding and Landing Page. <br />Creating a landing page with various hotel deals with restaurants <br />and things to do options. <br />$12,000.00 <br />Web page remarketing using display ads on various platforms such <br />as JunGroup, LocallQ, etc. <br />$64,500.00 <br />Targeted Email blast to different target markets showcasing the <br />campaign. <br />$8 000.00 <br />A video showcasing "Open for Business" — Create 3 videos for 5 <br />different demographics to use on social, and paid promotions and <br />website exposure. <br />$16,500.00 <br />Video Remarketing — By using OTT and YouTube Trueview we can <br />target audiences and promote our county based on demographic. <br />$56,000.00 <br />Social Media Push with Facebook and Instagram Remarketing <br />$15,000.00 <br />Google Ads (raise rank on google) <br />$10,000.00 <br />Article Sponsorships <br />$9,000.00 <br />Creation of Assets (ads, interactive elements): <br />$7,500.00 <br />PR (generate stories of our campaign on different mediums) <br />$5,000.00 <br />Print/Digital priory placement (VF Co-op) <br />$9,500.00 <br />Influencer/Travel Writer Promotion: <br />$6,500.00 <br />Expedia Campaign — Boost <br />$45,000.00 <br />Labor <br />$5,500.00 <br />Misc. <br />$5,000.00 <br />TOTAL, <br />