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Last modified
11/30/2021 3:34:25 PM
Creation date
11/30/2021 2:15:46 PM
Metadata
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Template:
Official Documents
Official Document Type
Grant
Approved Date
10/01/2021
Control Number
2021-151P
Agenda Item Number
Signed by County Administrator
Entity Name
Sebastian River Area Chamber of Commerce
Subject
Tourism Function for Sebastian River Area Chamber of Commerce Indian River County Grant Contract
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EXHIBITA <br />A. Program Cover Page <br />Sebastian River Area Chamber of <br />Agency: Commerce & Pelican Porch Visitor's Telephone: 772-589-5969 <br />Center <br />Contact Person: Joel Stout / Theresa Tolle Fax: 772-589-5993 <br />Title: Chair of Board E -Mail: loelastout61(d�gmail.com <br />Address: 700 Main Street, Sebastian, FL 32958 <br />Website Address: www.sebastianchamber.com <br />Tourist Development Council Funding <br />Program Title: for the Pelican Porch Visitor's Center <br />and Tourism Marketing & Promotion <br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information <br />contained in this application accurately reflects the activities of this agency and that the expenditures or <br />portions thereof for which County funds are being requested are not reimbursed by any other source. <br />Name: Joel Stout Title: Interim President/ CEO <br />Brief description oT the Program Tor wnicn Tunaing is re uestea: <br />The Sebastian River Area Chamber of Commerce & Pelican Porch Visitor's Center is designated as one of <br />the County's Tourist Bureau Partners. Our Chamber is a Visitor's Center for the northern part of Indian <br />River County, as well as a designated Visitor's Center on the Indian River Lagoon National Scenic Byway <br />and a VISIT FLORIDA Certified Visitor Information Center. We welcome over 10,000 visitors a year into our <br />Visitor's Center and assist them with suggestions on things to see and do while vacationing in our area. In <br />addition to providing visitor services once visitors arrive at our area, we also market our destination to <br />attract potential visitors to the Sebastian River Area by promoting our natural and recreational resources <br />that make our area so unique. We produce promotional videos, digital, print, social media, email, and <br />retargeting campaigns to reach our target audiences while working collaboratively with and on behalf of our <br />tourism partners to put heads on beds. <br />Our 2021/2022 plan is to continue to operate the Pelican Porch Visitor's Center, promote eco -tourism, <br />fishing, festivals, and in-state travel during the months of May -September by encouraging visitors to set <br />their sights on summer travel. Our main audience segmentation will include adventure seekers, experience <br />seekers, and last-minute getaways. <br />Our 2021/2022 plans also include continuing to promote our destination in anticipation of travel trends <br />having an upward trend once the Covid-19 crisis comes to an end. Our focus will be to assure visitors that <br />the Sebastian River Area is alive and well and that we are here to welcome them when the time is right. <br />Visitors need to know that our sense of community has not changed and that our beautiful eco -tourism is <br />waiting to be explored. We plan to promote the local businesses that have felt the greatest financial impact <br />of the pandemic and to help tourism partners recoup lost revenue during what should have been their peak <br />season. We plan to reschedule some tourism -related events (pending availability) following a timeline <br />provided by local state and federal directives. <br />zz <br />EXHIBIT A <br />
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