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ff <br />INDIAN RIVER COUNTY, FLORIDA <br />MEMORANDUM <br />TO: Jason E. Brown; County Administrator <br />THROUGH: Phillip J. Matson, AICP; Community Development Director <br />Brian Freeman, AICP; MPO Staff Director <br />FROM: Jon Howard; Senior Transportation Planner <br />DATE: January 7, 2022 <br />SUBJECT: Approval of Agreement Extension for Transit Advertising Services between Indian <br />River County and Sunup Advantage, LLC <br />It is requested that the information herein presented be given formal consideration by the Board of <br />County Commissioners at its regular meeting of January 18, 2022. <br />DESCRIPTION AND CONDITIONS <br />Indian River County is the Designated Recipient of state and federal transit funding for the <br />Sebastian -Vero Beach urbanized area. Those funds are passed through to the Senior Resource <br />Association (SRA), Indian River County's designated transit service provider, which operates the <br />GoLine (fixed -route) and the Community Coach (demand -response) transit services. <br />Throughout the United States, transit systems use advertising revenue as a potential additional <br />source of funding. In 2012, the County began a program that allowed advertising to be placed on <br />GoLine and Community Coach transit vehicles and used the revenues as an additional source of <br />local funds to support the transit system. Management of the advertising program is performed by <br />a third party, who is selected through a Request for Proposals (RFP) process. <br />In 2019, the Board approved the RFP selection of SunUp Advantage, LLC for management of the <br />County's transit advertising program. County and SRA staff negotiated an agreement with SunUp <br />Advantage, LLC (See Attachment #1). The term of the agreement was for three years with an <br />optional three-year extension, at the County's discretion. Since then, the arrangement with Sunup <br />Advantage has worked quite well. At this time, County staff, SRA, and SunUp Advantage are all <br />interested in extending the agreement for three years until February 4, 2025. <br />Revenues from the transit advertising program are used as a second source, in addition to the <br />County's General Fund, for the required local match to state and federal grants. According to the <br />agreement extension, SunUp Advantage will continue submitting to the County each month a <br />minimum payment of $500 plus 34% of gross advertising revenues. The advertising program <br />15 <br />