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Broadband <br />Technology Cable, Fiber, Fixed Wireless, Satellite <br />Speed a 100/10 Mbps <br />Date dune 2020 {latest public release) <br />Urban Total = 148,00S Rural Total - 11,517 <br />100 <br />90 <br />80 <br />70 <br />.. c ;.. <br />{� u 50 ■ <br />0 50 • , <br />40 AA <br />CL <br />0 <br />a 30 <br />20 <br />10 _ <br />0 <br />Urban Rural <br />SeWernent Type <br />Figure 8: Urban vs Rural Providers <br />COMMUNITY SURVEY RESULTS <br />Markets are defined by demand and supply, and broadband is no exception. <br />Demand can be measured as willingness to pay but it is based on expectations and <br />requirements. In turn, activities and goals consumers want to do or accomplish, <br />and their beliefs about how internet access can enable them, determine <br />expectations and requirements. <br />Supply comes down to what consumers can get and how much they have to pay. <br />Broadband needs are basically what is required minus what is available. Needs are <br />the gap between the demand side of the local broadband market, what consumers <br />do with broadband and are willing to pay for broadband, and the supply side, what <br />is provided. It is important to look to the future because needs inevitably change <br />but consumers plan based on the curre-nt state. <br />To understand the Indian River County broadband market, Magellan Advisors <br />surveyed households and organizations about their broadband services, uses, and <br />related issues. We gathered information about network infrastructure and service <br />offerings by network service providers. <br />24 <br />www.MAGELLAN-ADVISORS.com 199 <br />