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Section 10 — Marketing Plan As stated earlier in this Proposal, this Development Team includes experienced practitioners who were former redevelopment agency executives. As such, our Team is well versed in the process required to screen applicants to determine income eligibility. Notwithstanding, we will look to collaborate with local agencies and organizations tasked with homebuyer education, credit repair and mortgage eligibility. It is our experience that local organizations routinely maintain lists of potential homebuyers that meet LMI or WFH income limits. Additionally, we anticipate there being lending institutions or mortgage brokers that have approved buyers within the target income limits. Facilitation of home sales for this income targeted population often includes coordination with lenders that offer programs with modified underwriting criteria. Moreover, to ensure mortgage ready buyers, subsidy layering will be required. Understanding multiple funding sources and having the ability to coordinate a number of `moving parts' is critical to the project success. This team has the experience and credentials to accomplish marketing and buyer qualifications successfully. The marketing and outreach for a project such as this one will be important to ensure an awareness of the product being developed and the opportunity for first-time homebuyers to build wealth through homeownership. Our team will develop marketing materials featuring the models, the design features, and prices. Given the scope of this project, we propose to develop a dedicated website that will provide detailed information about the new homes being developed and will include information about income eligibility and links to secure financing through our lending partners. In addition, we intend to market this project through our existing SM platforms (Facebook, Instagram, and twitter) to attract potential buyers. 133