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A TRUE COPY <br />CERTIFICATION ON LAST PAGE <br />J.R. SMITH, CLERK <br />magnetic data, electronically stored information, displays, internet transmissions, inspections, <br />presentations, recordings, interpretations, tangible objects, ideas and concepts. <br />Confidential Information includes, without limitation, names, addresses and contact information <br />of any Clients of the Disclosing Party; all commercial and sales information related to any Clients <br />of the Disclosing Party, and any other information that may be of immediate or long-term value to <br />a competitor of the Disclosing Party in a commercial position to be enriched from a knowledge <br />advantage, in any and all forms. <br />Confidential Information also includes, without limitation and regardless of the medium in which <br />such information is maintained, any notes, reports, analyses, memoranda, summaries, <br />compilations, descriptions or derivative works prepared by or under the direction of Receiving <br />Party that contain, reflect or are based on, in whole or in part, any information disclosed by <br />Disclosing Party pursuant to this Agreement. <br />Confidential Information need not be designated or labeled as "Confidential Information" in order <br />for it to be protected under this Agreement. Except as may be specifically stated otherwise in this <br />Agreement, any and all information disclosed by Disclosing Party to Receiving Party hereunder <br />shall be considered and construed as Confidential Information. <br />(b) Receiving Party shall not disclose Confidential Information to any person other than <br />directors, officers and employees ("representatives") of Receiving Party, its subsidiaries, and its <br />affiliates who both (i) have an absolute need to know the Confidential Information, and (ii) are <br />informed by Receiving Party of the confidential nature of the Confidential Information. Receiving <br />Party agrees that where it discloses Confidential Information to any such Representative, <br />Receiving Party shall do so in each case only to the minimum extent necessary for the effective <br />performance by such person or their duties in connection with the Business Purpose. Receiving <br />Party shall be liable for any breach of this Agreement by any of its Representatives, (including its <br />Representatives who, subsequent to the first date of disclosure of Confidential Information <br />hereunder, become former Representatives). Receiving Party agrees, at its sole expense, to use its <br />best efforts, including, but not limited to engaging in legal proceedings to restrain any person to <br />whom Confidential Information has been disclosed, whether intentionally or otherwise, from <br />unauthorized disclosure or use of any Confidential Information. <br />(c) The obligations of confidentiality shall not apply to any item of Confidential Information <br />to the extent Receiving Party can establish by legally sufficient evidence that such item of <br />Confidential Information: (i) is or became publicly available without Receiving Parry' s breach of <br />any obligation owed to Disclosing Party; (ii) became known to Receiving Party on a non - <br />confidential basis prior to Disclosing Party's disclosure of such information to Receiving Party; <br />(iii) became known to Receiving Party from a source other than Disclosing Party and other than <br />by the breach of an obligation of confidentiality owed to Disclosing Party; (iv) was independently <br />and completely developed by Receiving Party prior to the Effective Date, or (v) is disclosed with <br />the prior written approval of Disclosing Party. Receiving Party shall immediately inform <br />Disclosing Party of any and all instances in which Receiving Party believes any Confidential <br />Information is or may be subject to any of the exceptions described in this Section 1.(c) prior to <br />KJ <br />