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2022-067MM
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Last modified
11/28/2022 11:08:13 AM
Creation date
11/28/2022 11:06:51 AM
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Template:
Official Documents
Official Document Type
Grant
Approved Date
04/05/2022
Control Number
2022-067MM
Agenda Item Number
8.M.
Entity Name
Sebastian River Area Chamber of Commerce
Subject
Indian River County Grant Contract for Pelican Porch Visitors Center and Tourism Promotion
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EXHIBIT A <br />INDIAN RIVER COUNTY TOURIST TAX FUNDING REQUEST <br />A. Program Cover Page <br />Telephone: 772-589-5969 <br />Fax: 772-589-5993 <br />E -Mail: CThibault(a.SebastianChamber.com <br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained <br />in this application accurately reflects the activities of this agency and that the expenditures or portions thereof for <br />which County funds are being requested are not reimbursed by any other source. <br />Name: Heather Sears Title: Tourism & Events <br />Coordinator <br />brieT oescrnoaon or me vroaram Tor wnicn Tunaina is reauesiea: <br />The Sebastian River Area (SRA) Chamber of Commerce & Pelican Porch Visitor's Center is designated as one of the <br />County's Tourist Bureau Partners. Our Chamber is a Visitor's Center for the northern part of Indian River County, as <br />well as a designated Visitor's Center on the Indian River Lagoon National Scenic Byway, and a VISIT FLORIDA <br />Certified Visitor Information Center. We welcome over 10,000 visitors a year into our Visitor's Center. We assist them <br />with suggestions and itineraries while vacationing in our area. <br />In addition to providing visitor services upon arrival, we also market our Visit SRA destination brand to attract new <br />visitors to the SRA by promoting our natural and recreational resources that make our area so unique. Utilizing Visit <br />Florida's partnership whenever possible, we produce promotional videos, digital and print ads, social media posts, and <br />email campaigns to target audiences while working collaboratively with and on behalf of our tourism partners to put <br />heads on beds. <br />Visitor numbers have increased dramatically since Covid-19 restrictions were lifted. Our 2022/2023 plan is to continue <br />to operate the Pelican Porch Visitor's Center full time, promote eco -tourism, fishing, birding, and festivals year-round to <br />all travelers in and out of state as well as international. <br />Our plan includes partnering with the City of Sebastian to implement an SRA Public Mural Program which will enhance <br />the visitor's experience and give other opportunities to promote the area to different target audiences. This will also get <br />us included on the Visit Florida Public Mural Trail map. Our plan also includes partnering with Visit IRC to implement a <br />new Itinerary Program which will attract more visitors and increase the amount of time they stay. <br />We plan to prioritize promotion of local businesses that have felt the greatest financial impact of the pandemic and to <br />help tourism partners recoup lost revenue. <br />Amount requested from Indian River County for 2022/2023: $140,000.00 <br />Total Proposed Program budget for 2022/2023: $140,000.00 <br />Percent of total Program budget: 100% <br />Current Funding (2021/2022) $98,270.00 <br />Dollar increase / (decrease) in request: $41,730.00 <br />Percent increase / decrease in request: 42.46% <br />EXHIBIT A <br />Sebastian River Area Chamber of <br />Agency: <br />Commerce & Pelican Porch <br />Visitor's Center <br />Contact <br />Person: <br />Cheryl Thibault <br />Title: <br />President/CEO <br />Address: <br />700 Main Street, Sebastian FL <br />32951 <br />Website <br />www.SebastianChamber.com <br />Address: <br />Program Title: <br />Pelican Porch Visitor's Center and <br />Tourism Promotion <br />Telephone: 772-589-5969 <br />Fax: 772-589-5993 <br />E -Mail: CThibault(a.SebastianChamber.com <br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained <br />in this application accurately reflects the activities of this agency and that the expenditures or portions thereof for <br />which County funds are being requested are not reimbursed by any other source. <br />Name: Heather Sears Title: Tourism & Events <br />Coordinator <br />brieT oescrnoaon or me vroaram Tor wnicn Tunaina is reauesiea: <br />The Sebastian River Area (SRA) Chamber of Commerce & Pelican Porch Visitor's Center is designated as one of the <br />County's Tourist Bureau Partners. Our Chamber is a Visitor's Center for the northern part of Indian River County, as <br />well as a designated Visitor's Center on the Indian River Lagoon National Scenic Byway, and a VISIT FLORIDA <br />Certified Visitor Information Center. We welcome over 10,000 visitors a year into our Visitor's Center. We assist them <br />with suggestions and itineraries while vacationing in our area. <br />In addition to providing visitor services upon arrival, we also market our Visit SRA destination brand to attract new <br />visitors to the SRA by promoting our natural and recreational resources that make our area so unique. Utilizing Visit <br />Florida's partnership whenever possible, we produce promotional videos, digital and print ads, social media posts, and <br />email campaigns to target audiences while working collaboratively with and on behalf of our tourism partners to put <br />heads on beds. <br />Visitor numbers have increased dramatically since Covid-19 restrictions were lifted. Our 2022/2023 plan is to continue <br />to operate the Pelican Porch Visitor's Center full time, promote eco -tourism, fishing, birding, and festivals year-round to <br />all travelers in and out of state as well as international. <br />Our plan includes partnering with the City of Sebastian to implement an SRA Public Mural Program which will enhance <br />the visitor's experience and give other opportunities to promote the area to different target audiences. This will also get <br />us included on the Visit Florida Public Mural Trail map. Our plan also includes partnering with Visit IRC to implement a <br />new Itinerary Program which will attract more visitors and increase the amount of time they stay. <br />We plan to prioritize promotion of local businesses that have felt the greatest financial impact of the pandemic and to <br />help tourism partners recoup lost revenue. <br />Amount requested from Indian River County for 2022/2023: $140,000.00 <br />Total Proposed Program budget for 2022/2023: $140,000.00 <br />Percent of total Program budget: 100% <br />Current Funding (2021/2022) $98,270.00 <br />Dollar increase / (decrease) in request: $41,730.00 <br />Percent increase / decrease in request: 42.46% <br />EXHIBIT A <br />
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