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J . _. t_ E d <br />It is anticipated that, with aggressive and proactive pre -marketing efforts, the above <br />stated absorption time frame could be reduced to a 10-mon(b fill -up. Absorption time for a <br />project of this nature will vary as a function of marketing intensity, experience and image of the <br />Development Team/sponsor, and specific marketplace conditions (size and depth of age/income <br />qualified market, level of existing competition, case of selling home, etc). Realization of these <br />absorption forecasts for the proposed development V_cc=ific_aIJy assume the following: <br />7 <br />- 1. The appropriate layout of the project on the site. <br />2. A significant, dedicated marketing budget. <br />I A state •of-tlie- art design implemented by qualified industry experts. <br />4. Sophisticated pre -market testing with Senior consumers and decision <br />influencer involvement. <br />S. An experienced marketing team with a specific understanding of the unique <br />marketing positioning of this project in this particular market area. <br />6. An experienced and professional management operation. <br />The preceding must be augmented by an aggressive pre -marketing effort and <br />networking/outreach program supported by appropriate advertising and marketing aids. <br />MDS stands ready to discuss irmovative marketing techniques that will help to insure that <br />the early favorable market feasibility indications documented herein are translated into actual <br />experience in the marketplace in the future. <br />