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F - <br />BOOK 498 FA. �� •,4 <br />3.0 PROJECT APPROACH <br />As a developer our objective is to first review and understand the waste composition for Indian <br />River County. A waste composition analysis is needed in order to evaluate the various segments <br />of the waste stream. The waste composition will serve as a resource for the future <br />Environmental Industrial Park development. Quantitative and qualitative review of available <br />recyclables is essential in order to target the proper environmental companies to the Park. <br />Targeted recycling industries can be contacted and their desired land use needs can be recorded <br />use in the development plan. <br />Next, we will need to perform a site assessment to review the site and understand its unique <br />characteristics. A boundary survey is needed along with environmental records for the proposed <br />site. Locations of available utilities and easements must be located and plotted. A traffic study <br />is another element that will be part of the site review. <br />Once the site assessment is complete, the data can be combined with the needs of the targeted <br />industries to prepare a preliminary development plan for the Environmental Industrial Park. The <br />Mixed Waste Processing Facility can be plotted as well as the adjacent compost site. <br />Upon completion of the site review a market study will be conducted. First, an overall market <br />study will be conducted on the environmental needs of the regional infrastructure. This study <br />will evaluate regional markets for recyclables recovered by the MRF. This section may also <br />expand to outside markets beyond the region. The second section of market study will focus on <br />individual target markets. The marketing study will developed segments for the target <br />industries. Each of these segments will be reviewed and classified in order to identified target <br />companies. <br />The development of the Mixed Waste Processing Facility (MWP) is crucial to attracting other <br />industry to the park. Once the facility is completed, other environmental firms may be able to <br />benefit from the recovered products. <br />Construction of the MWPF will take approximately 10 to 12 months. We estimate approximately <br />6 months for obtaining local permits (see Phase I). While the facility is under construction we <br />will begin a marketing campaign. Our marketing department will develop a marketing strategy <br />for each of the target industries. The marketing strategy is just part of the overall marketing <br />plan for each industry and will incorporating a mix of advertising, trade show exhibits, direct <br />mail, and other types of promotions directed to environmental companies and real estate brokers. <br />With the launching of this phase, our objective will focus on the future development of the park. <br />In addition to our marketing and promotional approach, our attention will also focus on local <br />state and federal agencies for support and funding. Grant programs and tax benefits will be part <br />of the incentive package for a target company (or industry). We need to develop these options <br />and make them available to prospective companies. We also plan to meet with state and county <br />governments to discuss innovative financing options for building the recycling infrastructure. <br />The Federal Environmental Protection Agency also sponsors investment seminars designed to <br />bring together the financial community and environmental industries in an open workshop. <br />Venture capitalist and other financiers will have an opportunity to meet with recycling industry <br />representatives who seek financing for new growth in Indian River. <br />Along with promotional packages and advertising, Norton is a progressive company with its ear <br />to the environmental industry. We have direct contact with all the major sections of the <br />environmental industry and deal directly with the target industries. Norton is routinely contacted <br />by manufacturers from the plastic, wood, paper, metal and power industries. We attend national <br />and international exhibitions in order to meet and exchange information with developing <br />companies. Our Medina Central Processing Facility has already been toured by nearly 6,000 <br />visitors from 17 countries. We maintain a consistent network and will utilize our contacts and <br />associations during the development of this project. <br />JUNE 139 1996 <br />17 <br />I <br />