EXHIBIT A
<br />INDIAN RIVER COUNTY TOURIST TAX FUNDING REQUEST
<br />A. Program Cover Page
<br />Telephone: 772-567-3491
<br />Fax:
<br />E -Mail
<br />bearman(o)_visitindianrivercounty.com
<br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this
<br />application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County
<br />funds are being requested are not reimbursed by any other source.
<br />Name: Ben Earman Title: Director of Tourism & Marketing
<br />3riet description of the Proaram for which tundina is requested:
<br />The Indian River County Chamber of Commerce is the County's designated agency for tourism development,
<br />marketing, and promotion. The Chamber's Tourism Division performs this function and oversees all industry activities
<br />related to the attraction of visitors in an effort to generate the highest level of tourism -generated tax revenues and
<br />economic impact for the county and its businesses.
<br />The Chamber supports all program efforts by providing additional resources, as well as overhead for tourism programs
<br />and services. Bed tax funds are used for Tourism staffing, marketing, advertising, public relations, production of the
<br />Official Visitor Guide, five websites, Press Trips, trade/consumer shows, postage, shipping and professional fees, and
<br />all other initiatives that will enhance and maintain the on-going success of the tourism marketing plan.
<br />The Chamber maintains a program reinforcing our County's reputation as a destination that provides visitors with a
<br />quality experience. Our professional, award-winning advertising and marketing campaigns portray Indian River County
<br />as a safe, family -friendly destination and emphasize the unique characteristics of the county appealing to a variety of
<br />targeted niche markets. Our technology-based
<br />information, including county -wide tourism website and social media, continues to be updated, driving more visitor
<br />traffic and enhancing the visitor experience in Indian River County.
<br />For the FY 2023/2024 plan, we will continue to focus our efforts on digital advertising, remarketing, native content,
<br />video, sponsored stories, social media, and public relations to create awareness and drive increased visitation to the
<br />destination while putting more "heads on beads" and creating new co-op opportunities for our partners. We will also
<br />continue to focus on creating awareness around the new Treasure Coast Regional branding initiative as well as
<br />growing our other programs we have created to support niche markets.
<br />5ummary Keoort
<br />Amount requested from Indian River County for 2023/2024: $717,750.00
<br />Total Proposed Program budget for 2023/2024: $717,750.00
<br />Percent of total Program budget: 100%
<br />Current Funding (2022/2023) $656,084.00
<br />Dollar increase / (decrease) in request: $61,666.00
<br />Percent increase / decrease in request: 9.4%
<br />EXHIBIT A
<br />Indian River County Chamber of
<br />Agency:
<br />Commerce
<br />Contact Person:
<br />Ben Earman
<br />Title:
<br />Director of Tourism & Marketing
<br />Address:
<br />1216 21st St.
<br />Website
<br />www.visitindianrivercounty.com
<br />Address:
<br />Program Title:
<br />Tourism Marketing & Development
<br />Telephone: 772-567-3491
<br />Fax:
<br />E -Mail
<br />bearman(o)_visitindianrivercounty.com
<br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this
<br />application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County
<br />funds are being requested are not reimbursed by any other source.
<br />Name: Ben Earman Title: Director of Tourism & Marketing
<br />3riet description of the Proaram for which tundina is requested:
<br />The Indian River County Chamber of Commerce is the County's designated agency for tourism development,
<br />marketing, and promotion. The Chamber's Tourism Division performs this function and oversees all industry activities
<br />related to the attraction of visitors in an effort to generate the highest level of tourism -generated tax revenues and
<br />economic impact for the county and its businesses.
<br />The Chamber supports all program efforts by providing additional resources, as well as overhead for tourism programs
<br />and services. Bed tax funds are used for Tourism staffing, marketing, advertising, public relations, production of the
<br />Official Visitor Guide, five websites, Press Trips, trade/consumer shows, postage, shipping and professional fees, and
<br />all other initiatives that will enhance and maintain the on-going success of the tourism marketing plan.
<br />The Chamber maintains a program reinforcing our County's reputation as a destination that provides visitors with a
<br />quality experience. Our professional, award-winning advertising and marketing campaigns portray Indian River County
<br />as a safe, family -friendly destination and emphasize the unique characteristics of the county appealing to a variety of
<br />targeted niche markets. Our technology-based
<br />information, including county -wide tourism website and social media, continues to be updated, driving more visitor
<br />traffic and enhancing the visitor experience in Indian River County.
<br />For the FY 2023/2024 plan, we will continue to focus our efforts on digital advertising, remarketing, native content,
<br />video, sponsored stories, social media, and public relations to create awareness and drive increased visitation to the
<br />destination while putting more "heads on beads" and creating new co-op opportunities for our partners. We will also
<br />continue to focus on creating awareness around the new Treasure Coast Regional branding initiative as well as
<br />growing our other programs we have created to support niche markets.
<br />5ummary Keoort
<br />Amount requested from Indian River County for 2023/2024: $717,750.00
<br />Total Proposed Program budget for 2023/2024: $717,750.00
<br />Percent of total Program budget: 100%
<br />Current Funding (2022/2023) $656,084.00
<br />Dollar increase / (decrease) in request: $61,666.00
<br />Percent increase / decrease in request: 9.4%
<br />EXHIBIT A
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