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EXHIBIT A <br />INDIAN RIVER COUNTY TOURIST TAX FUNDING REQUEST <br />A. Program Cover Page <br />Sebastian River Area Chamber of <br />Agency: Commerce & Pelican Porch Visitor's Telephone: <br />Center <br />Contact Person: Cheryl Thibault Fax: <br />Title: President/CEO E -Mail: <br />Address: 524 Bayharbor Terrace <br />Website Address: www.sebastianchamber,com <br />Program Title: Pelican Porch Visitor's Center and <br />Tourism Promotion <br />772-589-5969 <br />772-589-5993 <br />cthibault2sebastianchamber. com <br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this <br />application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County <br />funds are being requested are not reimbursed by any other source. <br />Name: Cheryl Thibault Title: President / CEO <br />brief aescn tion of the vro ram for wnicn tunaing is re uestea: <br />The Sebastian River Area (SRA) Chamber of Commerce & Pelican Porch Visitor's Center is designated as one of the <br />County's Tourist Bureau Partners. Our Chamber is a Visitor's Center for the northern part of Indian River County, as <br />well as a designated Visitor's Center on the Indian River Lagoon National Scenic Byway, and a VISIT FLORIDA <br />Certified Visitor Information Center. We assist over 10,000 visitors a year with suggestions and itineraries while <br />vacationing in our area. <br />In addition to providing visitor services upon arrival, we also market our Visit SRA destination brand to attract new <br />visitors to the SRA by promoting our natural and recreational resources that make our area so unique. Utilizing Visit <br />Florida's partnership whenever possible, we produce promotional video, digital and print ads, social media posts, and <br />email campaigns to target audiences while working collaboratively with and on behalf of our tourism partners to put <br />heads on beds. <br />Our 2023-2024 plan is to continue to operate the Pelican Porch Visitor's Center full time, promote eco -tourism, fishing, <br />birding, and festivals year-round to all travelers in and out of the state as well as internationally. <br />We have partnered with the City of Sebastian and implemented the SRA Public Mural Program which is now included <br />on the Visit Florida Public Mural Trail map. Our plan is to continue to grow the program adding more Murals to increase <br />visitation to the area. <br />Summary Keoort <br />Amount requested from Indian River County for 2023/2024: $212,530.00 <br />Total Proposed Program budget for 2023/2024: $212,530.00 <br />Percent of total Program budget: 100% <br />Current Funding (2022/2023) $140,000.00 <br />Dollar increase / (decrease) in request: $72,530.00 <br />Percent increase / decrease in request: 51.81 % <br />If request increased 5% or more, briefly explain wh <br />In 2022, Florida broke the record for highest visitation in state history. We plan to increase and expand our marketing <br />efforts within the State of Florida and throughout the country to make those travelers aware of and attract them to the <br />Sebastian River Area. We plan to do that by increasing our VISIT SRA brand awareness, adding new tourism related <br />events, and enhancing our visitors' experience. To accomplish these enhancements to our tourism plan, we have <br />increased our budget to include a full-time Tourism & Marketing Director. <br />The Organization's Board of Directors has approved this application on (date): 04/25/23 <br />Name of President/Chair of the Board: <br />Name of Exec. Director/CEO: <br />EXHIBIT A <br />Nichole Johanson <br />Cheryl Thibault <br />
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