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EXHIBIT A INDIAN RIVER COUNTY TOURIST TAX FUNDING REQUEST A. Program Cover Page Agency: CULTURAL COUNCIL OF INDIAN RIVER Telephone COUNTY Contact Person: SHIELA MCAVOY Fax: Title: ADMINISTRATIVE MANAGER Address: 2400 15TH AVENUE, SUITE 2 - Website Address: www.cultural-council.org Program Title: LOCAL ARTS AGENCY CE/V- A PR 3 0 2C24 E/V\ APR3p1014 772-770-4857 �G�G�TOFF� 772-770-3403 E -Mail. INFO(d-)CULTURAL- COUNCIL.ORG I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County funds are being requested are not reimbursed by any other source. Name: ASHLEY LEZNIEWICZ Title: CPA Brief description of the Program for which tunding is requested: As the County's designated Local Arts Agency, the Cultural Council of Indian River County represents and advocates for more than 300 artists, cultural and community organizations and businesses. Collaboration with our arts organizations and promoting them/their events are two of our main focuses. We worked closely with: a) the Gifford Cultural Center and Historical Museum implementing a state grant the Cultural Council received for $493,000, b) the Vero Beach Art Club promoting'the annual Under the Oaks Art Show, c) the Sebastian Riverfront Fine Art and Music Festival, d) The Chamber Music Society of Lincoln Center bringing their performances to our county, and the e) Vero Beach Film Festival, providing promotional sponsorship. The IRC Chamber's latest report (2020) indicates arts and cultural opportunities are a huge factor in attracting tourism. Research indicates an art or cultural event influenced the choice of destination for travels in more than 35million surveyed and is the 4th largest driver of decisions when planning a trip. The Cultural Council's programs are directly aimed at supporting tourism and include digital and video marketing, print publications, broadcast marketing, website promotion, Cultural Concierge Service, and information distribution at our main office, at local festivals and events as well as in four (4) WELCOME TO FLORIDA VISITOR CENTERS. We continue to increase social media outreach with an electronic copy of our ever -popular Cultural Arts Guide which is available in hardcopy as well. The electronic copy is accessible through our website (cultural-council.org and is available to be shared with potential visitors from all areas of the globe. In 2024 we created a 9 minute video utilizing original footage of the 2024 Under the Oaks Fine Arts Show together with video clips from collaborating partner arts organizations. We are using this video to create shorter video ad clips to promote cultural tourism in IRC. Sample video clips are included in the accompanying powerpoint presentation. It is our intention to create additional original video footage of Sebastian Riverfront Fine Arts and Music Festival and Jake Owens live local performances to render additional video tourism ads. The state grant we have received for the development of the architectural plans for the Gifford Cultural Center and Historical Museum is the first step in creating what will become an additional major tourist attraction in our county. Finally, we have partnered with the Indian River County Chapter of the Military Officers Association of America to raise funds to build a World War II monument on Memorial Island. fundraising has reached far and wide, producing nationwide contributions. These many contributors are future tourists who will undoubtedly visit IRC and the memorial they helped build. Groundbreaking took place March 23rd and construction will start soon. Plans to create military - oriented travel tours of the island and other nearby sites will add to IRC tourism. TDC funds have been instrumental in our programs. summary MVPUI L Amount requested from Indian River County for 2024/2025: $70,000.00 Total Proposed Program budget for 2024/2025: $221,000.00 Percent of total Program budget: 31.67% Current Funding (2023/2024) $65,000.00 Dollar increase / (decrease) in request: $5,000.00 Percent increase / decrease in request: 7.69% EXHIBIT A i