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EXHIBIT A <br />INDIAN RIVER COUNTY -WRIST TAX FUNDING REQUcS i <br />A. Program Cover Page <br />Agency <br />Contact <br />Person: <br />Title: <br />Address: <br />Indian River County Chamber of <br />Commerce <br />Ben Earman <br />VP of Tourism & Marketing <br />1216 21st Street <br />Website www.VisitindianRiverCounty.com <br />Address: <br />Program Title: Tourism Marketing & Development <br />Telephone: 7725673491 <br />Fax: <br />E -Mail: bearman(a)visitindianrivercounty.com <br />I Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this <br />application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County <br />funds are being requested are not reimbursed by any other source. <br />Name: Ben Earman <br />Title: Vice President of Tourism & Marketi <br />bneT oescnption OT the urogram Tor wnicn Tunainq is requesiea: <br />The Indian River County Chamber of Commerce is the County's designated agency for tourism development, <br />marketing, and promotion. The Chamber's Tourism Division performs this function and oversees all industry activities <br />related to the attraction of visitors to generate the highest level of tourism -generated tax revenues and economic impact <br />for the county and its businesses. The Chamber supports all program efforts by providing additional resources, as well <br />as overhead for tourism programs and services. Bed tax funds are used for Tourism staffing, marketing, advertising, <br />public relations, production of the Official Visitor Guide, five websites, Press Trips, trade/consumer shows, postage, <br />shipping and professional fees, and all other initiatives that will enhance and maintain the on-going success of the <br />tourism marketing plan. The Chamber maintains a program reinforcing our County's reputation as a destination that <br />provides visitors with a quality experience. Our professional, award-winning advertising and marketing campaigns <br />portray Indian River County as a safe, family -friendly destination and emphasize the unique characteristics of the <br />county appealing to a variety of targeted niche markets. Our technology-based information, including county -wide <br />tourism website and social media, continues to be updated, driving more visitor traffic and enhancing the visitor <br />experience in Indian River County. For the FY 2024/2025 plan, we will continue to focus our efforts on digital <br />advertising, remarketing, native content, video, sponsored stories, social media, and public relations to create <br />awareness and increase visitation to the destination while putting more "heads on beads" and creating new co - <br />opportunities for our partners. We will also continue to focus on creating awareness around the Treasure Coast <br />Regional branding initiative as well as growing the other programs we have created to support niche markets. <br />summary Keport <br />Amount requested from Indian River County for 2024/2025: $926,748.00 <br />Total Proposed Program budget for 2024/2025: $926,748.00 <br />Percent of total Program budget: 100% <br />Current Funding (2023/2024) $932,170.00 <br />Dollar increase / (decrease) in request: ($5,422.00) <br />Percent increase / decrease in request: -0.58% <br />f request increased 5% or more briefly explain why: <br />The Organization's Board of Directors has approved this application on (date): 04/15/24 <br />Name of President/Chair of the Board: Donna D'Alfonso <br />Name of Exec. Director/CEO: Dori Stone <br />EXHIBIT A' <br />