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E. Bid #7040 - Legal Advertising - Press journal The Board reviewed a Memorandum of April 2, 1997: TO: Board of County Commissioners' FROM: Terrence P. OBrien, Assistant County Attorney -11-061 DATE: Apri12, 1997 SUBJECT: AWARD OF BID FOR LEGAL ADVERTISING The County issued RFP #7040 "Publication of Official Notices and Legal Advertisements." The County only received one proposal and that was from the Press Journal. The unit price quoted was one column inch at $4.95. The Press Journal has recently changed its column width so that last years prices cannot be directly compared. An analysis and comparison of 1996-1997 prices vis a vis 1997-1998 prices is attached. Under the new prices single run ads are less expensive and multiple run ads are more expensive. Display ads have increased 10%. On balance and considering that there is no competition, the costs are not out of line. It is recommended that the Board of County Commissioners accept the bid of the Press Journal. As an ancillary matter, the cost of advertisements can be reduced by reducing the amount of information provided to the public in the newspaper. For example, see a copy of the attached advertisement for Consulting Services for Indian River County's Water Treatment Plants dated 3/19/97. This ad could be reduced by 60%. It could give a short description of the services needed. Eliminate "General Criteria for Selection," "Form of Proposals - Proposal Content," "Insurance Requirements" and tell the public that complete information may be obtained fcou7 the Purchasing Manager. 'There is no legal requirement to provide all of these details in the ad. ON MOTION by Commissioner Adams, SECONDED by Commissioner Macht, the Board unanimously awarded Bid 17040 to The Press Journal, as recommended by staff . AGREEMENT WILL BE ON FILE IN THE OFFICE OF THE CLERK TO THE BOARD WHEN EXECUTED AND RECEIVED BOOKJIU� FACE APRIL 15, 1997 11