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s � � <br />New Ideas for FY 97 <br />* Cooperated in the forming of a county "Accommodations Coalition" which meets monthly; <br />successfully completed bringing together a coalition of eco -tourism groups <br />* Hotel Sweeps Week surveys of 3,812 guests May through July <br />Inquiries <br />During FY97, the Chamber office responded by mail to 27,400 visitor inquiries. This does not <br />include those responses that were walk-ins or those we responded to through our e-mail <br />capability. <br />Familiarization Tours <br />* Hosted four United Kingdom familiarization trips <br />* Hosted 48 members of the German DRV convention <br />* Hosted 2 Florida tourism state representatives and 8 US journalists for 2 day tour <br />Advertising <br />8 internationally placed advertisements were seen in: <br />* America Live Travel Planner, Bunte, and Horzu: all of Germany <br />* DRV Annual Planner- German Travel Agents Guidebook <br />* Travel Weekly- European Edition <br />* Selling Long Haul- UK <br />* Toronto Sun Newspaper <br />* International Travel Planner- All Florida supported trade show publication <br />* Travel Trade Gazette- UK World Travel Market publication <br />Our 9 domestic magazine advertisements were placed in: <br />* Southern Living * Travel 50 & Beyond * Mid Atlantic Country <br />* Sarasota Magazine * Recommend Magazine * Florida Vacation Guide <br />* Travel America Mag me * Travel Agent Magazine <br />* Florida/Georgia Vacation Guide <br />* USA Weekend Florida Travel Special Section <br />And, we placed ads to entice visitors in these 24 regional newspapers: <br />* Atlanta, Macon and Savannah, Georgia; <br />* Baltimore, Maryland; <br />* Birmingham and Mobile, Alabama; <br />* Chattanooga and Nashville, Tennessee; <br />* Charlotte, Greensboro and Raleigh, North Carolina; <br />* Spartanburg, and GreenrNe, South Carolina <br />* New Orleans, Louisiana <br />* Columbus, Ohio <br />* In Florida: Miami, Jacksonville, St. Augustine, Tampa, Sarasota, Tallahassee, Ft. <br />Meyers, Ft. Lauderdale, and Lakeland <br />Following Ms. Chandler's presentation, she responded to questions of the <br />Commissioners with respect to principal reasons why tourists come to Indian River <br />County and how statistics are gathered and evaluated. Amongst all the good comments <br />about our area, she has received mentions of our loss of beaches. <br />43 <br />December 9, 1997 <br />