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Policy 6.3: By 1998, the county, through the Indian River County Chamber of Commerce and i Tourism Division, in cooperation with local resorts and motels, shall market the county as vacation recreation area. The Chamber of Commerce shall report to the Tourist Developme Council regularly on its marketing activities. Action: REVISE POLICY Tourism Division of the Indian River County Chamber of Commerce, in cooperation with local its and hotels, shall market the county as a vacation/recreation area. '.Marketing activities shall ude advertising, attending travel shows, and maintaining contact with various travel nitations at a national level and an international level. A representative of the Chamber o nnerce shall report to the Tourist Development Council on their marketing actions. A: By 1998, the county, through the Indian River County Chamber of Commerce and its is Development Division and Tourism Division, shall publish advertisements cross -selling and economic development. The Chamber of Commerce shall present the published unents to the Economic Development Council and the Tourist Development Council. Proposed Action: REVISE POLICY The Economic Development Division and Tourism Division of the Indian River County Chamber of Commerce shall publish advertisements cross -selling tourism and economic development. A representative of the Chamber of Commerce shall present those advertisements to the Economic Development Council and the Tourist Development Council. Policy 6.5: By 1998, the county shall apply to the Florida Department of Transportation for a Highway Beautification Grant for funding to provide beautification at the two major interstate interchanges within the county as well as along SR 60 and US #1. Proposed Action: REVISE POLICY By 2000, the county shall have a highway beautification plan in place for the two major interchanges within the county as well as along SR 60 and US #1. Policy 6.7: The county shall continue to use local option tourist tax revenue to fund projects such as the prefabricated erosion prevention (PEP) reef which preserve Indian River County beaches. Proposed Action: REVISE POLICY The county shall fund projects that preserve Indian River County beaches. Pe i y 7.1: The county shall implement economic development plans that reflect community goals and preserve the present quality• of life. Proposed Action: DELETE POLICY Policy 7.2: By :March of every year, the Indian River County Chamber of Commerce and its Economic Development Division, in cooperation with the Indian River County Community Development Department, shall develop a specific plan to market the county's economic development potential. Through research, the county shall identify the most effective and cost efficient w•ay to inform potential employers of the county. SEPTEMBER 28, 1999 -61- EC�GK