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Comprehensive Plan ATTACHMENT A Economic Development Element <br />Polite 6_l: The Tourism Division of the Indian River County Chamber of Commerce and other <br />tourism groups designated By the Board of County Commissioners shall continue to market eco - <br />tourism and cultural tourism in relation to the county's environmental amenities and cultural <br />offerings. The Tourism Division shall publish advertisements which market the county's <br />environmental amenities and cultural offerings. A representative of the Chamber of Commerce shall <br />present those advertisements and any results to the Tourist Development Council. <br />Poli y 6. : The Tourism Division of the Indian River County Chamber of Commerce and other <br />tourism groups designated by the Board of County Commissioners. in cooperation with local resorts <br />and hotels, shall market the county as a vacation/recreation area. Marketing activities shall include <br />advertising, attending travel shows, and maintaining contact with various travel organizations at a <br />national level and an international level. A representative of the Chamber of Commerce shall report <br />to the Tourist Development Council on their marketing actions. <br />policy 6.3: The Economic Development Division and Tourism Division of the Indian River County <br />Chamber of Commerce and other economic development and tourism groups designated by the <br />Board of County Commissioners shall publish advertisements cross -selling tourism and economic <br />development. All such advertisements shall comply with the tourist tax expenditure requirements <br />of Section 125.0104(5), Florida Statutes. A representative of the Chamber of Commerce shall <br />present those advertisements to the Economic Development Council and the Tourist Development <br />Council. <br />poli .v 6.4: By 2000, the county shall have a highway beautification plan in place for the two major <br />interstate interchanges within the county as well as along SR 60 and US #1. <br />poli v 6 : The county shall study the possibility of a highway beautification program with <br />emphasis on private participation. <br />Policy 6.6: The county shall fund projects that preserve Indian River County beaches. <br />OBJECTIVE _7_._Improved Pro Economic Development Perception <br />By 2000, the county will develop an enhanced reputation regarding its support of economic <br />development. <br />Policy 7 1: The county shall update the 1985 adopted Overall Economic Development Plan (OEDP) <br />every five years and continue to prepare an annual report of the plan. <br />policT: The county, through the Indian River County Chamber of Commerce, Economic <br />Development Council, and other economic development groups designated by the Board of County <br />Commissioners, shall provide speakers to educate private citizens, service organizations, and special <br />interest groups about the county's economic development positions and strategies. <br />Policy 7.3: The Indian River County Chamber of Commerce and other economic development <br />groups designated by the Board of County Commissioners shall promote services provided by the <br />Vero Beach Municipal Airport, the Sebastian Municipal Airport, and the Melbourne International <br />Airport in their economic development and tourism marketing efforts. <br />PolicT_4: The county, in cooperation with the City of Vero Beach Airport, the Indian River County <br />Chamber of Commerce and its Economic Development Division, shall actively market airport <br />industrial lots and space and coordinate its marketing plans with the airport's marketing plans. <br />OCTOBER 26, 1999 <br />-59- BOOK FnUF 175 <br />