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to comply with all other SR 60 requirements (landscaping, architectural requirements, colors, facade signs) but have indicated to staff that reducing their existing freestanding signs from their current height of 20' - 25' to 10' would result in too much of a decrease in visibility compared to other highway oriented businesses located immediately west of where 50' tall signs are allowed. Staff has general concerns about reducing the corridor's aesthetic standards by increasing the allowances for freestanding signs. However, staff recognizes that accommodating redevelopment efforts that will conform with all other SR 60 standards will improve the aesthetics of the corridor. Staff also recognizes that providing for some signage above the 10' height for highway oriented businesses between 1,000 feet and 2,000 feet of the I-95 ramps is justifiable (see attachment #1). In staffs opinion, allowing 20 foot tall freestanding signs in the proposed transition area can be considered consistent with the intent of the Corridor Plan if such signs are monument -style or landscaped (as currently worded in attachment #3) and if such signs are limited in area to the maximum allowed for such sites in 1998 prior to the adoption of the SR 60 Corridor Plan. Such a 100 sq. ft. limitation is not reflected in the applicant's proposal (see attachment #3). Therefore, in staff's opinion, Mr. Bryant's LDR amendment is supportable if the amendment is modified to allow a maximum of 100 sq. ft. rather than the proposed 150 sq. ft. ALTERNATIVES There are 3 alternative ways to change the existing SR 60 Corridor sign regulations for the Board to consider. These are as follows: Applicant/PSAC recommended proposal: Create a transition area from 1,000 ft. to 2,000 ft. from I-95 ramps Within the transition area allow 20' tall signs that are up to 150 sq. ft. in area 2. Staff/PZC recommended proposal: Create a transition area from 1,000 ft. to 2,000 ft. from I-95 ramps Within the transition area, allow 20' tall signs that are up to 100 sq. ft. in area Require the signs to be either monument style or have a landscaped base 3. SR 60 Task Force recommended proposal: Create 2 transition areas • One transition area would be from 1,000 ft. to 1,500 ft. from I-95 ramps and would allow 20' tall monument style/landscaped base signs no larger than 100 sq. ft. in size • A second transition area would be from 1,500 sq. ft. to 2,000 sq. ft. from I-95 ramps and would allow 15' tall monument style/landscaped base signs no larger than 75 sq. ft. in size. The proposed ordinance (see attachment #3) incorporates alternative 2 which is recommended by staff and the PZC. July 18, 2000 48 is 0