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Brand Audit/Marketing Plan/Website Development (Strategies 3 & 4) The Chamber of Commerce will be taking the lead in managing and contracting for consultant services to complete a Brand Audit and Marketing Plan (see Attachment 4) and to complete a stand- alone economic development website. In this capacity, the Chamber is not bound to the County's purchasing requirements and is not bound to the existing contract with Ady Advantage. This will allow the Chamber the opportunity to explore the possibility of working with additional qualified consultants, which may provide more exposure for the County. As proposed, the cost of the Brand Audit and Marketing Plan will be equally shared by the County and Chamber (50% provided by the County, not to exceed $12,500). The scope of services proposed by the Chamber for branding/marketing activities is consistent with the strategies and actions contained in the action plan. Activities to be accomplished include but are not limited to development of marketing activities/steps, review of existing marketing materials, logos, and taglines, and recommendations to refresh or otherwise change existing marketing materials, logos, taglines, and advertisement methods. Once completed, the Brand Audit and Marketing Plan will be presented to the EDC and to the Board. The cost of development and maintenance of the stand-alone economic development website will be borne by the Chamber. A scope of services will be developed by the Chamber at a future date and management of the project will be handled by the Chamber. Once completed, the proposed website will be presented to both the EDC and the Board. To proceed with the target industry/cluster analysis report, the Board needs to authorize the Chairman to execute modification number one to the contract between Indian River County and Ady Advantage. The Board also needs to approve shared funding (50% match with the Chamber not to exceed $12,500) for completion of Brand Audit and Marketing Plan activities. FUNDING Both the $16,000 contract modification for the detailed target industry analysis and the cost share with the Chamber of Commerce of 50% funding (not to exceed $12,500) for Brand Audit and Marketing Plan activities will be funded from the General Fund Reserve for Contingency Account (account number 00111052-088010-14003). RECOMMENDATION Staff recommends that the Board of County Commissioners: 1.) Approve the proposed modification number one to the contract between Indian River County and Ady Advantage for $16,000 for detailed target industry analysis services and authorize the Chairman to execute the contract modification; and 4 169