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5. <br />PROCLAMATIONS and PRESENTATIONS <br />9:01 A. Presentation by Janet Ady, Ady Advantage, of the proposed Economic <br />a.m. Development Positioning Analysis & Action Plan <br />Community Development Director Stan Boling recalled the Board's <br />approval on June 17, 2014, to hire Ady Advantage (a/k/a Ady Voltedge) <br />to develop an Economic Development Strategic Target Industry <br />Assessment and Action Plan, and reported that Phase I of the contract <br />services, Development of an Action Plan, is almost complete. Director <br />Boling recommended that the Board accept the plan with any changes or <br />additions made following Ms. Ady's presentation. <br />Janet Ady, President & CEO, Ady Advantage, through a Power Point <br />Presentation, provided a comprehensive overview of the Economic <br />Development Strategic Positioning Target Industry Assessment & Action <br />Plan. During her presentation, Ms. Ady provided an outline and in-depth <br />analysis of the following six recommendations proposed in the plan: <br />Strategy 1: Business Retention and Expansion (BRE) <br />Strategy 2: Target Industry Analysis Focusing on Recruitment Efforts <br />Strategy 3: Refresh the Indian River County brand <br />Strategy 4: Develop Stand -Alone Economic Development Website <br />Strategy 5: Leadership in Presentation of Sites and Buildings <br />Strategy 6: Continued Support Regional Economic Development Efforts <br />A broad -ranging discussion ensued as the Board and Ms. Ady discussed <br />the Industry Assessment and Action Plan. <br />Commissioner O'Bryan mentioned that the County's recruitment <br />materials should showcase staff's ability to help firms through planning <br />and permitting processes. <br />Ms. Ady advised Commissioner O'Bryan that the best way to accomplish <br />that would be to mention the industries that are already in the County. <br />The Chairman invited public input; there was none. <br />ON MOTION by Commissioner Flescher, SECONDED by <br />Commissioner Zorc, the Board unanimously: (1) accepted the Strategic <br />Positioning, Target Industry Assessment & Action Plan as presented, <br />with an amendment to the Elevator Pitch to highlight industries in the <br />County; and (2) approved to proceed with Strategy 2: Detailed Target <br />Industry Analysis; Strategy 3 (Phase II) Branding and Marketing; <br />Strategy 4, Stand -Alone Economic Development Website; Strategy 5, <br />Provide leadership in the presentation of sites and buildings; and <br />Strategy 6, Continue to support regional economic development efforts. <br />Board of County Commission Meeting Page 2 <br />March 3, 2015 <br />