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The target industry analysis and positioning statements will be used in the branding <br />audit and marketing plan tasks. <br />Branding Audit Scope of Services: <br />If the County Commission approves jointly funding a Branding Audit with the Chamber, <br />activities related to the Audit would begin once the target industry marketing plans, <br />noted above, are completed or near completion. <br />Action 1: Review and identify the current branding materials used by the Indian River <br />County Chamber of Commerce to promote the county as a desirable business location. <br />Those materials include but are not limited to: logos, taglines, graphics, collateral <br />materials, advertisements, and website design. <br />Report 1: Summarize common branding themes within Indian River County. Outline <br />recommendations to "refresh" existing theme with minor changes, or propose a new <br />branding theme with examples. Report 1 will be presented to the Indian River County <br />Economic Development Council and the Indian River County Board of County <br />Commissioners. <br />Projected Timeline: Begin September 2015, complete by end of November 2015 <br />Marketing Plan Scope of Services: <br />Action 2: Review current marketing channels, including: print, internet, social media, <br />and direct mail. <br />Report 2: Outline recommendations for communicating the brand, internally (with <br />organizations in the County) and externally to targeted audiences. Report 2 to be <br />presented to the Indian River County Economic Development Council and the Indian <br />River County Board of County Commissioners. <br />Projected Timeline: Begin December 2015, complete by end of February 2016 <br />F:\Community Development\Users\EDplannr\Plans, Study's & Reports\Economic Positioning Initiative <br />2013-2014\Contract\Amendments\Attachment 5 Revised - Scope of Svs - branding-mktg.docx <br />